Director of ABM

This is a fully remote position, open to applicants in New York.

📋 Description

• Spearhead and enhance Neara’s account-based marketing initiative

• Take personal ownership of the ABM strategy and execution for high-priority or intricate accounts

• Recognize patterns across accounts and convert them into scaled campaigns, content focuses, events, and executive engagement opportunities

• Lead and mentor the regional ABM team

• Create ABM playbooks and align target accounts with measurable marketing goals

• Collaborate with Sales and Revenue Operations to enhance account data quality, goal tracking, visibility, and benchmarks

• Design integrated account programs that balance customized account efforts with scalable initiatives

• Conduct regular account assessments and reallocate resources based on performance metrics

• Disseminate successful strategies, account insights, and customer narratives across teams and regions

• Establish a consistent workflow between ABM, Marketing, Sales, Customer Success, and Product

⛳️ Requirements

• Hands-on experience with a diverse range of ABM channels

• Solid understanding of account-based marketing for complex accounts and buying committees

• Capability to independently develop and implement campaigns

• Proficiency in analyzing engagement data and diagnosing stalled accounts

• Skill in identifying intermediate milestones throughout lengthy sales cycles and linking them to revenue outcomes

• Ability to evaluate ABM value beyond conventional metrics and articulate value effectively

• Capacity to challenge assumptions, experiment with new strategies, and adapt as necessary

• Experience or potential as a player-coach in leading and developing an ABM team

• Preference for candidates in the New York area; open to hybrid or remote arrangements

• Legal authorization to work in the country of application

🏝️ Benefits

• Equity

• Options for remote or hybrid work

• Opportunity to engage with advanced machine learning and engineering-grade digital twins

• Coaching and team development opportunities