Director, Media Innovation – New Models

This is a fully remote position, open to applicants in United States.

📋 Description

• Drive quantifiable enhancements in CPA and L:E by discovering, testing, and expanding innovative media channels, advertising models, and strategies.

• Develop the innovation roadmap informed by performance metrics, market trends, platform modifications, competitive actions, emerging technologies, and partnerships.

• Design and oversee structured experiments that include hypotheses, success metrics, investment needs, test designs, decision criteria, and incremental-value assessment.

• Investigate and validate new outcome-driven advertising models.

• Implement stringent media supplier evaluations and provide recommendations based on strategic alignment, differentiation, performance, economics, data, measurement, scalability, and risk assessment.

• Maintain up-to-date intelligence on platforms, emerging channels, technologies, AI, privacy, measurement, suppliers, and consumer behavior.

• Outline affiliate strategies, develop playbooks, select partners, manage operations, and monitor effectiveness.

• Provide education to Media Directors, pods, and stakeholders through various forums, communications, and learning opportunities.

• Compose playbooks, business cases, measurement frameworks, supplier relationships, and implementation guidance to scale successful innovations.

• Set criteria for terminating underperforming tests or supplier relationships.

• Enhance organizational capability and decrease reliance on any single agency, platform, or supplier.

• Achieve a process efficiency improvement of 20% or more through AI, automation, and process optimization.

• Establish automation, governance, SOPs, and operating models that support media execution, transformation, and increased media in-housing.

• Foster AI capability and adoption throughout the organization.

⛳️ Requirements

• Extensive media and performance expertise with a comprehensive understanding of the evolving media landscape, measurement, and the factors that drive acquisition and business results.

• A proven track record in innovation and experimentation, including discovering new channels, ad models, technologies, and suppliers; designing meticulous tests; and scaling successful initiatives.

• Strong strategic judgment and influence, capable of independently assessing agencies and suppliers, translating marketplace complexities into actionable strategies, and driving change through Media Directors and cross-functional teams without direct oversight.

• A broad industry perspective, ideally blending agency and client-side experience and/or experience in complex, high-consideration acquisition businesses.

• Expertise in emerging media and technology, including hands-on experience with AI, ad tech, new measurement methodologies, and evolving advertising models.

• Experience in commercial and thought leadership, including supplier negotiations, strategic partnerships, marketplace POV development, and educating senior leaders and teams.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Comprehensive health and wellness programs.

• Opportunities for professional development and career growth.

• Flexible work arrangements and a supportive work environment.

• Access to cutting-edge tools and technologies.