Director, Marketing Process – Technology

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of Ethos's AI marketing review tool as the business owner and administrator, encompassing configuration, rule and prompt tuning, testing, and release management.

• Establish automation tiers for full AI approval, AI reviews that necessitate human confirmation, and obligatory human review.

• Assess and enhance the quality of automated reviews, minimize overlooked issues, and broaden the range of content categories managed by automation.

• Set human-in-the-loop thresholds, sampling methods, and ongoing quality assurance practices.

• Ensure the auditability of AI-assisted decisions for examiners, auditors, and carriers.

• Collaborate with vendors, as well as internal engineering and data teams, on integration, evaluation, and roadmap development.

• Design and implement an intake process for marketing review requests, including SLAs, routing, and prioritization.

• Uphold review standards, required disclosures, and pre-approved claims and language.

• Personally conduct the majority of marketing compliance reviews and make decisions on close calls.

• Maintain records and audit trails for submissions, versions, approvals, and approval conditions.

• Measure and enhance throughput, cycle time, review quality, and automation rates.

• Review consumer-facing, agent-facing, partner, carrier, co-branded, product, and disclosure content.

• Interpret changes in insurance advertising and marketing regulations into review criteria, tool rules, and approved language.

• Partner with teams in Marketing, Brand, Growth, Product, Legal, and Compliance Risk Management.

• Support advertising filings, market conduct examinations, regulatory inquiries, carrier requests, and data calls.

• Build and lead the compliance function, which includes hiring, onboarding, developing, and managing a compliance analyst.

• Oversee marketing compliance reporting and governance, including KRIs, quality, error rates, and automation performance.

• Assist in developing marketing compliance policies and procedures.

• Provide general compliance support, research, and guidance across Ethos.

⛳️ Requirements

• Over 12 years of relevant Compliance experience in the insurance sector, with significant hands-on involvement in marketing and advertising review.

• Extensive knowledge of insurance regulatory marketing compliance, including advertising requirements, required disclosures, and advertising filing obligations across various states.

• Proven track record of managing a high-volume marketing or advertising review function, along with the associated standards and workflows.

• Practical experience implementing AI or automation within a compliance review workflow, covering configuration, measurement, and enhancement.

• Capacity to define and justify when automation is suitable versus when human judgment is necessary, and provide evidence of that distinction to auditors, examiners, and carriers.

• Strong skills in process design, including intake, SLAs, prioritization, throughput, and cycle time.

• Proficient in analyzing data to evaluate review quality and automation performance, with the ability to report findings to senior leadership.

• Outstanding written and verbal communication abilities.

• Persuasive communication and thought leadership capabilities.

• Highly responsive and service-oriented, capable of maintaining strong working relationships with demanding internal clients.

• Experience in hiring, developing, and managing an analyst, or a clear readiness to take on this responsibility.

• Sound and practical business judgment, with confidence in determining acceptable risks.

• Ability to multitask and work both independently and collaboratively with cross-functional teams.

• Flexibility to adapt swiftly to ambiguous and rapidly changing environments.

• Keen attention to detail.

• Capability to thrive in a fast-paced environment while managing multiple deadlines.

🏝️ Benefits

• Base salary ranging from $200,000 to $352,000.

• Bonus, equity, and other benefits are applicable but not specified.

• Details on US benefits can be found at https://www.ethoslife.com/careers/.

• Equal opportunity workplace.

• Diverse, inclusive, and authentic workplace.

• Consideration of qualified applicants with arrest and conviction records in accordance with the SF Fair Chance Ordinance.