Director, Marketing Operations

This is a fully remote position, open to applicants in California, +2 more states.

📋 Description

• Act as the primary liaison between marketing and clinic/practice operations, converting campaigns, promotions, and market initiatives into actionable clinic-level strategies.

• Collaborate with local clinic leadership and front-desk/patient coordinator teams to ensure the timely and consistent implementation of campaigns, offers, and patient-facing materials.

• Proactively identify and address operational challenges that may hinder campaign execution in clinics.

• Develop repeatable playbooks and toolkits for both national and local marketing campaigns.

• Assist with new clinic openings, market expansions, and local growth strategies by implementing marketing activation plans.

• Manage the operational brand calendar, aligning campaigns with clinic capacity and local market readiness.

• Establish and oversee operating models, standards, processes, and success metrics for marketing engagement with clinic and clinical teams.

• Design and implement patient acquisition campaigns that support market-specific patient volume objectives.

• Lead post-campaign evaluations to assess in-clinic execution and the impact on clinical volume.

• Oversee clinical volume key performance indicators (KPIs), including new patient volume, appointment conversion, and clinic-level demand by market.

• Interpret volume trends, capacity limitations, and conversion insights to inform marketing strategies.

• Track volume trends by clinic and market, recommending adjustments in marketing investment as necessary.

• Collaborate with Clinical Leadership and providers to ensure accurate patient education resources, content, and communications.

• Act as the day-to-day marketing contact for clinical stakeholders.

• Ensure that patient education, physician-facing materials, and in-clinic communications adhere to clinical accuracy and enhance patient experience standards.

• Collect clinical and provider feedback on patient needs and journey friction points to shape marketing and content priorities.

• Create and manage patient engagement programs, events, communications, and local market activation initiatives.

• Establish and implement a patient ambassador program.

• Directly supervise Spring’s Community Manager and provide daily guidance for community-building, local partner engagement, and patient-facing initiatives.

⛳️ Requirements

• Bachelor's degree in Marketing, Business, Healthcare Administration, or a related field.

• 7–10+ years of experience in marketing operations, healthcare or clinical operations, practice management, or a role that integrates marketing and operational teams.

• Demonstrated ability to translate marketing strategies into operational execution across multiple locations or sites.

• Experience collaborating with clinical, provider, or medical stakeholders on patient-facing content or communication initiatives.

• Strong analytical skills along with experience in building and managing KPI reporting that connects marketing activities to business or volume outcomes.

• Proficiency in systems and processes.

• Familiarity with dashboards, CRM or patient funnel reporting, project management tools, and campaign intake/workflow processes.

• Must reside remotely in one of the regions: CA, NY, or OR.

• Willingness to travel approximately 20% of the time.

🏝️ Benefits

• Competitive medical, dental, and vision coverage.

• Paid time off for relaxation and personal pursuits.

• Access to BetterHelp therapy sessions for mental and emotional well-being.

• Commuter benefits.

• Reduced rates on home, auto, and pet insurance.

• 401(k) plan with up to a 4% company match.

• Comprehensive fertility and parental leave benefits.

• Opportunities for career development within a fast-growing organization.

• Employer-covered life and disability insurance.