Director, Marketing Operations

This is a fully remote position, open to applicants in California, +18 more states.

📋 Description

• Take ownership of the systems, data, and processes that transform marketing into a pipeline, making the function AI-native.

• Manage HubSpot and Salesforce platforms.

• Oversee lead routing to the business development team.

• Conduct lead lifecycle reporting and assess paid media performance.

• Maintain global consent management.

• Supervise a Senior Marketing Operations Specialist while remaining actively involved in operations.

• Establish the marketing operations roadmap, manage the martech stack and budget, and coordinate targets and expenditures with the Finance team.

• Facilitate intake, prioritization, and weekly funnel reviews among Marketing, BizDev, and RevOps teams.

• Oversee lifecycle stages, scoring, MQL/SQL definitions, lead routing, and service level agreements (SLAs).

• Manage the integration between HubSpot and Salesforce, along with the associated data model.

• Develop lifecycle-stage funnel reporting and attribute paid media efforts.

• Collaborate with the Legal team to ensure compliance with GDPR, CCPA, and CAN-SPAM regulations.

• Handle data enrichment, deduplication, and quality assurance for launches.

• Deploy AI agents and automations for scoring, routing, enrichment, quality assurance, and reporting.

• Direct the AI roadmap and assess its returns on investment.

• Guide and develop a Senior Specialist while planning future team expansion.

• Guarantee reliable funnel reporting, accurate campaign tracking, documented definitions, and successful implementation of AI and marketing technologies.

⛳️ Requirements

• A minimum of 10 years in marketing operations or a related field.

• At least 8 years of hands-on experience in marketing automation.

• Extensive knowledge of HubSpot and Salesforce platforms.

• Proficiency in Salesforce Process Builder.

• Familiarity with APEX functions.

• Experience in deploying and managing custom objects for marketing-related use cases.

• Required B2B experience.

• Background in a post-Series B or C company with approximately 200–1,000 employees and a sales team of over 30 members.

• Proven experience managing lifecycle operations, lead routing, and MQL-based reporting.

• Ability to collaborate closely with Business Development or Sales Development Representatives (SDRs).

• Experience in supporting paid marketing initiatives.

• Experience in running Account-Based Marketing (ABM) or supporting enterprise sales efforts.

• Working knowledge of GDPR and global consent requirements.

• Experience in people management and ownership of functions, roadmaps, and budgets.

• Strong project management capabilities.

• Experience delivering AI agents or automations, such as Claude Code, Cursor, Clay, n8n, or similar, with measurable outcomes.

• Familiarity with forms, landing pages, UTMs, and tracking methodologies.

• Excellent communication skills with the ability to influence senior stakeholders using data.

• Must possess authorization to work in the United States for any employer.

• Must not require Morning Consult to sponsor an immigration case for employment.

🏝️ Benefits

• Equity grant.

• Commitment to equal employment opportunity and reasonable accommodations.