Director, Marketing – North America

This is a fully remote position, open to applicants in Michigan.

📋 Description

• Direct the go-to-market strategy for Thermo Fisher Scientific’s ImmunoDiagnostics Division in North America, focusing on Allergy and Autoimmunity portfolios.

• Develop the regional growth agenda and convert divisional strategy into cohesive audience, portfolio, and channel plans.

• Establish and manage a high-performing team of around 15 members, including five direct reports.

• Align marketing functions with value propositions, audience journeys, channel strategies, and conversion goals.

• Identify opportunities for growth and make decisions regarding portfolio and resource allocation.

• Drive utilization, market share, revenue, and margin expansion.

• Generate demand across payors, healthcare professionals, laboratories, health systems, and patient audiences.

• Oversee the regional portfolio strategy, including positioning, messaging, lifecycle priorities, and launch readiness.

• Set the vision for digital and omnichannel customer experiences across web, search, social media, content, marketing automation, and customer journeys.

• Convert insights from customers, key opinion leaders, and the market into actionable roadmaps, forecasts, and portfolio decisions.

• Provide sales teams with essential content, tools, platforms, training, and field support.

• Formulate strategies for congresses, trade shows, advocacy, public relations, influencer engagement, and thought-leadership initiatives.

• Establish marketing KPIs, implement closed-loop reporting, ROI frameworks, and continuous improvement initiatives utilizing data, AI, and automation.

• Manage the regional marketing budget and financial forecasting.

• Ensure that marketing activities and communications comply with regulatory, privacy, quality, cybersecurity, and industry standards.

• Collaborate with Sales, Global Marketing, Medical Affairs, Regulatory, Finance, Operations, Product Development, Analytics, and strategic customers.

⛳️ Requirements

• Bachelor's degree in Marketing, Business, Life Sciences, or a related discipline.

• A minimum of 10 years of progressive experience in marketing, commercial, sales, or strategy within diagnostics, medical devices, life sciences, or another regulated healthcare sector.

• At least 5 years in a senior marketing or commercial leadership capacity.

• Proven track record of building, mentoring, and leading high-performing teams.

• Demonstrated success in translating strategy into demand generation, market development, commercialization, and sustainable revenue growth.

• Strong comprehension of the North American diagnostics landscape.

• Experience steering a multi-disciplinary organization that includes product marketing, marketing operations, events, digital experiences, and customer success.

• Expertise in segmentation, targeting, positioning, portfolio, and brand strategy across digital, content, events, sales enablement, and customer experience channels.

• Strong financial and analytical skills, including annual planning, budget management, forecasting, KPI development, marketing ROI assessment, and funnel management.

• Ability to responsibly leverage data, AI, automation, and process enhancements.

• Proficiency in influencing within a matrixed, multinational organization and aligning senior stakeholders.

• Exceptional executive communication, judgment, change leadership, and decision-making abilities.

• Strong scientific and product knowledge, including clinical or health-economic evidence, guidelines, reimbursement, and market-access strategies.

• Customer-centric mindset, strong business acumen, and readiness to engage directly with customers, key opinion leaders, and field teams.

• Willingness to travel significantly within North America and internationally, approximately 30% of the time.

• Experience in agency management and digital strategy is highly preferred.

🏝️ Benefits

• Fully remote work arrangement.

• Full-time employment.