Director, Marketing Measurement – Testing

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee the design, implementation, and assessment of conversion rate optimization (CRO) and marketing experimentation initiatives.

• Create robust testing frameworks, methodologies, and best practices applicable across various marketing channels and customer interactions.

• Plan experiments such as A/B tests, multivariate tests, geo-targeted experiments, holdout tests, lift studies, and incrementality assessments.

• Establish hypotheses, success metrics, sample size requirements, statistical significance criteria, and measurement strategies.

• Perform advanced statistical analyses to assess test outcomes and overall marketing effectiveness.

• Manage and maintain the marketing testing and measurement database environment.

• Produce executive-ready presentations, reports, and dashboards that effectively convey test results and strategic insights.

⛳️ Requirements

• A Master's degree in Statistics, Mathematics, Data Science, Operations Research, or another highly quantitative discipline.

• Over 7 years of experience in marketing analytics, measurement, experimentation, statistics, or similar analytical fields.

• Advanced expertise in SQL, including database management, complex query development, and data validation.

• Proven experience in designing and assessing controlled experiments and large-scale marketing tests.

• Strong knowledge of statistical inference, experimental design, causal measurement techniques, and hypothesis testing.

• Experience in presenting analytical results to senior leadership and executive stakeholders.

• Excellent communication, storytelling, and stakeholder management abilities.

• Capability to independently lead projects from experimental design to executive presentation.

🏝️ Benefits

• 401(k)

• Dental insurance

• Disability insurance

• Employee discounts

• Health insurance

• Life insurance

• Paid time off

• 12 paid holidays per year

• Paid training

• Referral program

• Vision insurance