Director, Marketing & Communications Strategy

This is a fully remote position, open to applicants in New York.

📋 Description

• Develop and lead go-to-market (GTM) strategies at both product and portfolio levels, ensuring alignment with client business objectives, revenue goals, and long-term visions.

• Collaborate with teams focused on innovation, commercial strategies, and customer experience to identify target audiences and engagement methods.

• Provide guidance on investment decisions across essential market spending areas, which include media and partnerships.

• Establish success metrics and oversee KPI tracking, performance evaluations, and optimization of return on investment (ROI).

• Coordinate cross-functional execution alongside sales, product development, marketing, and customer success teams.

• Act as a reliable partner to clients by foreseeing potential risks, clarifying needs, managing expectations, and navigating complexities within the organization.

• Manage the launch of new products and services while overseeing strategic planning and coordination with execution partners.

• Design communication strategies, messaging, and activations tailored for various markets, target groups, and channels.

• Aid in business expansion through the creation of proposals, points of view (POVs), pitches, and discussions on new business opportunities.

• Report directly to the Chief Strategy Officer.

⛳️ Requirements

• Minimum of 8 years of experience in client-side roles or consulting, specifically in marketing strategy, with a focus on market entry and/or repositioning.

• Comprehensive understanding of the media and marketing landscapes.

• Capability to establish benchmarks and expectations related to expenditure and returns.

• Proven track record in designing and implementing go-to-market strategies for products, services, or business units.

• Experience in advising senior-level clients and C-suite executives.

• Ability to excel in uncertain situations while adhering to tight deadlines.

• Willingness to travel up to 30% for client meetings.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Opportunities for professional development and growth.

• Flexible work arrangements and a supportive team environment.

• Comprehensive health and wellness programs.