Director, Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee the complete marketing operations, which encompasses strategy, roadmap, budget, agencies, team, and performance outcomes.

• Directly report to the CEO.

• Recruit and manage the internal marketing team while guiding agency partners in both brand and performance initiatives.

• Develop the marketing strategy and roadmap, and facilitate the weekly growth review sessions.

• Lead paid search and social acquisition efforts, take ownership of CAC and lead-quality targets, and increase spending as funnel metrics improve.

• Experiment with offline channels, including direct mail.

• Initiate the rebranding process and new website launch, while overseeing caregiver-centric messaging and condition-specific landing pages.

• Manage caregiver personas, messaging hierarchy, outreach and engagement strategies, and testing methodologies.

• Collaborate with the data team on attribution and maintain weekly dashboards that link spend, enrollment, and completed visits.

• Supervise the Marketing Manager and freelance brand designer.

• Enhance internal marketing capabilities to lessen dependency on agencies.

• Work alongside clinical leadership to guarantee that published content is medically accurate and backed by consent.

• Develop narrative frameworks, co-marketing strategies, and B2B/B2B2C communications in partnership with the partnerships team.

• Convert clinical outcomes and care models into messaging targeted at neurological disease communities.

• Within a six-month timeframe, launch the new brand and website, scale paid advertising spend, establish a consistent weekly growth rhythm, onboard the team, and draft the following year's strategic plan.

⛳️ Requirements

• 8+ years of marketing experience, with a strong emphasis on DTC or B2B2C healthcare.

• Experience at a virtual-first care provider is preferred.

• Proven ownership of a paid acquisition budget with accountability for CAC/LTV and verifiable results.

• Comprehensive marketing expertise across brand, performance, lifecycle, and web; proficiency in at least two of these areas.

• Capability to facilitate cross-functional communications spanning B2C, B2B, B2B2C, internal teams, and patient-facing announcements.

• Experience in agency management, including holding partners accountable and determining when to internalize work.

• Proficient in writing briefs, analyzing data, and executing work independently.

• Familiarity with product analytics tools, particularly Mixpanel.

• Comfortable with funnel mathematics and attribution reality-checks.

• Experience in a fast-paced early or growth-stage environment.

• Preferred: background in marketing to older adults, caregivers, or family decision-makers.

• Preferred: experience with direct mail, CTV, or print channels.

• Preferred: involvement in clinical, legal, or regulatory review of publicly available content.

• Preferred: established relationships in patient advocacy and nonprofit health communities.

• Must be eligible to work in the United States; Synapticure cannot sponsor work visas.

🏝️ Benefits

• Work remotely from anywhere in the 50 United States.

• Home office technology will be provided.

• Options for medical, dental, and vision insurance for you and your family.

• 401(k) plan with employer matching contributions.

• Short- and long-term disability insurance coverage.

• Basic and supplemental life insurance plans available.

• 15 vacation days offered.

• 5 sick days included.

• 12 paid holidays recognized.

• 2 floating holidays each year.

• Fully paid company-wide holiday break at the end of the year.

• Comprehensive family-building and fertility services through Kindbody, at a 20% discount where applicable.

• 24/7 mental health support available via Health Advocate and Talkspace.

• 12 free on-demand mental health sessions offered annually.

• Access to One Medical services.

• Occasional travel required for team meetings or professional collaboration events.