Director – Marketing

This is a fully remote position, open to applicants in Alabama, +18 more states.

📋 Description

• Establish the strategic vision for Swyfft's representation to agents, brokers, policyholders, carrier partners, and the marketplace.

• Increase awareness of Swyfft and its insurance offerings through targeted messaging, engaging content, and strategic marketing initiatives.

• Collaborate with sales, underwriting, revenue operations, and leadership teams to enhance the brand and expand the distribution network.

• Design and implement training programs and educational resources for agents.

• Update and oversee the Agent Resource Center, forms, and quick reference materials.

• Conduct surveys among agents and analyze the feedback to evaluate the effectiveness of internal tools and the quoting platform.

• Plan, design, execute, and assess trade shows, events, and conferences using key performance indicators.

• Manage website strategy and content to attract and retain agents and policyholders.

• Ensure uniform branding and messaging across marketing materials, digital platforms, and physical locations.

• Develop and manage the content calendar and campaigns, including blog posts, webinars, infographics, videos, and emails.

• Lead the creation of electronic marketing communications and materials such as one-pagers and sales presentations.

• Monitor market trends, competitor activities, and industry dynamics to refine marketing strategies.

• Utilize email and social media strategies to foster loyalty and engagement.

• Oversee the sales and marketing CRM process through HubSpot, including sequences, workflows, templates, communications, and reporting.

• Collaborate with Revenue Operations to assess marketing return on investment.

• Drive lead generation and communication strategies leveraging HubSpot CRM expertise.

• Work alongside inside sales, underwriting, and claims teams.

• Manage, plan, and revise budgets throughout the fiscal year.

• Mentor and manage two members of the Marketing team.

• Present concepts, provide weekly updates, and report on marketing performance and activities to senior leadership.

⛳️ Requirements

• Minimum of 7 years of experience in marketing.

• At least 2 years of direct experience in the insurance sector (P&C).

• Previous experience with an MGA, MGU, or small carrier is preferred.

• 2–3 years of experience in leading and mentoring a team.

• Experience in writing and editing detailed insurance-related content, with a keen eye for detail.

• Willingness to travel as necessary for conferences, tradeshows, and events.

• A Bachelor’s degree in Marketing, Communications, or a related field is required.

• Proficient in HubSpot, Canva, and various social media platforms.

• Familiarity with MS Office: Outlook, Word, Excel, PowerPoint.

• Experience with video and chat technologies (MS Teams & Slack).

• Advanced editing skills in Visme, Canva, Photoshop, Illustrator, and InDesign.

• Advanced proficiency with HubSpot and Zapier.

• Reliable high-speed internet connection is necessary.

• A designated quiet workspace for remote work is required.

• Candidates must reside in one of the following states: Alabama, Arizona, Florida, Kentucky, Louisiana, Massachusetts, Missouri, North Carolina, New Jersey, New York, Ohio, Oregon, Pennsylvania, South Carolina, Texas, Utah, Virginia, Washington, or Wisconsin.

🏝️ Benefits

• Medical, Dental, and Vision coverage.

• Short- and Long-Term Disability (paid by the company).

• Voluntary Long-Term Disability options.

• Employee Life & AD&D (paid by the company).

• Voluntary Life & AD&D for employees, spouses, and children.

• Flexible spending accounts for healthcare, dependent care, and transit.

• Healthcare Savings Account (HSA).

• 401K plan with a generous matching contribution and no vesting period.

• 20 days of paid time off (PTO) per year (prorated based on hire date).

• Company-paid holidays.

• Two “Choose Your Own Holidays.”

• Fully remote work opportunity.

• Travel opportunities for conferences, trade shows, team meetings, and training.

• Designated quiet workspace for remote work.

• Reliable high-speed internet connectivity is a work-from-home support requirement.