Director, Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of and enhance GLOBO's brand positioning and awareness among targeted accounts and buyer personas.

• Manage GLOBO's visibility within AI-mediated discovery platforms such as ChatGPT, Claude, Perplexity, Google AI Overviews, and future successors.

• Develop and oversee Generative Engine Optimization, incorporating structured content, share-of-answer measurement, and AI representation monitoring.

• Create and implement integrated content, campaign, event, and partnership strategies throughout the customer lifecycle.

• Oversee website management, SEO, paid digital channels, channel investment strategy, and pipeline/ROI accountability.

• Direct tradeshow and event strategy, managing budgets, logistics, and partnerships in collaboration with Sales and Operations.

• Lead public relations, thought leadership, executive visibility, speaking opportunities, award nominations, and reputation monitoring.

• Investigate emerging channels such as TikTok, Instagram, Threads, and LinkedIn creator content; conduct tests prior to scaling.

• Head retention and customer marketing initiatives, which include expansion campaigns, executive engagement, customer advocacy, and storytelling through proof points.

• Collaborate with Sales and Customer Success to improve pipeline, conversion, and account retention outcomes.

• Maintain a consistent brand voice and visual identity across all platforms.

• Manage physical and digital implementation materials, including budgets and vendor relationships.

• Develop customer and market intelligence programs that cover win/loss analysis, voice of customer insights, competitive intelligence, market sizing, and emerging trends.

• Convert insights into product positioning, messaging, pricing narratives, and go-to-market strategies in conjunction with Product and Commercial teams.

• Construct employer branding and interpreter recruitment marketing strategies and campaigns.

• Design AI-native marketing workflows for content production, research synthesis, campaign personalization, and analytics.

• Set quality, voice, and accuracy standards for AI-assisted content.

• Promote test-and-learn experimentation and assess developments within the AI marketing landscape.

• Establish measurement frameworks linking activities to pipeline, conversion, retention, and cost per outcome.

• Report on marketing ROI and provide recommendations regarding spending, tools, and channels.

• Function autonomously, defining the marketing roadmap, priorities, and resource requirements.

• Operate with a lean structure, utilizing one external creative/production vendor or agency.

• Oversee the complete marketing function and determine which tasks are managed internally versus those delegated to vendors.

• Interact directly with the C-suite, including the CEO, regarding strategy, positioning, and performance outcomes.

⛳️ Requirements

• A minimum of 8 years of progressive marketing experience, covering brand marketing and customer/market insight roles.

• Proven ability to work independently with limited oversight, translating ambiguous objectives into specific plans and measurable results.

• A history of leveraging data and market/customer insights to directly shape business strategy.

• Expertise in marketing ROI and measurement practices.

• Capability to develop a reporting framework linked to pipeline/retention and effectively justify spending decisions to Finance and leadership.

• Comfortable working as an individual contributor to direct vendor/agency partners rather than building an internal team.

• Practical experience in constructing AI-augmented marketing workflows that yield measurable outcomes or performance improvements.

• A credible perspective on AI search and Answer Engine / Generative Engine Optimization.

• Strong written and verbal communication skills.

• Comfortable engaging with the C-suite and presenting strategies and results to executive leadership, including the CEO.

• Experience marketing to enterprise or multi-stakeholder B2B accounts, preferably in healthcare or another trust-critical sector.

• Background in employer branding, recruitment marketing, or workforce/gig-economy talent communities.

• Familiarity with language services, interpretation, localization, or broader service industries.

• Experience in close collaboration with Product/Innovation functions.

🏝️ Benefits

• Remote office environment.

• Equal opportunity and affirmative action employer.

• Reasonable accommodations for known disabilities.