Director – Marketing – APAC

This is a fully remote position, open to applicants in Asia.

📋 Description

• Act as the senior marketing thought leader for the APAC region, offering strategic guidance to franchisees, advertising agencies, and internal team members.

• Create, oversee, and execute marketing plans along with annual marketing calendars for designated countries.

• Persuade franchisees to align with strategic initiatives and disseminate successful practices across smaller markets.

• Formulate brand strategies in collaboration with international marketing and general management leadership.

• Provide counsel on local store marketing, digital media, and the execution of social media programs.

• Direct comprehensive grand opening strategies for new stores and markets.

• Lead consumer and product market research, competitive assessments, market potential evaluations, and product penetration studies.

• Approve marketing and creative assets while advising on merchandising and appropriate trademark usage.

• Maintain relationships with international teams, franchisees, agencies, research firms, and vendors.

• Present strategies, concepts, and analyses to cross-functional leaders and franchisees.

• Chair Franchisee Advisory Councils and facilitate best-practice sharing where applicable.

• Propel new product development and innovation from concept to launch.

• Organize product launch kits and local marketing materials.

• Lead advertising agencies, supervise media plans, track performance, and ensure compliance with budgets.

• Analyze comparable sales, category trends, media-driven sales outcomes, promotions, and media investments to formulate recommendations.

⛳️ Requirements

• Bachelor’s degree (B.A. or B.S.) in Marketing or a related field, or equivalent experience in place of a degree.

• MBA is preferred.

• Over 8 years of previous marketing experience in consumer-oriented marketing organizations.

• Familiarity with consumer research, product development, and advertising and promotional campaigns.

• Experience in a franchisor organization, ideally within a QSR brand.

• Proven capability in planning and executing digital and social media marketing initiatives.

• Experience in consulting, planning, and influencing trade zone-level execution of local store marketing programs.

• Effective management of marketing personnel.

• Documented success in creating and leading a product innovation pipeline across various platforms.

• History of product achievements from inception through launch.

• Capacity to handle multiple tasks and prioritize several projects in a deadline-oriented setting.

• Aptitude for developing innovative concepts across diverse business units.

• Ability to influence senior franchisee leadership without direct authority.

• Excellent written and verbal communication skills.

• Highly organized with a keen attention to detail and accuracy.

• Strong collaborative skills in a team environment.

• Capability to lead cross-departmental initiatives and meet deadlines.

• Proficient in Microsoft Word, PowerPoint, and Excel.

• Required verbal and written fluency in English.

• Proficiency in the Thai language is preferred.

• Travel is required, approximately 25% for local and international trips.

• Valid passport with no restrictions on global travel.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health and wellness benefits.

• Opportunities for professional development and growth.

• Dynamic and inclusive work environment.

• Flexible working arrangements.