Director, Market Development – Patient Journey, Rare Neurology

This is a fully remote position, open to applicants in United States.

📋 Description

• Drive strategies and initiatives aimed at minimizing obstacles to disease identification, specialist referrals, diagnoses, genetic testing and counseling, as well as connecting patients to specialty care.

• Oversee compliant, unbranded disease education and readiness for diagnostic pathways prior to approval.

• Manage branded marketing efforts for patients and caregivers following approval.

• Collaborate with Patient Services to enhance support experiences and persistence programs utilizing aggregate, deidentified data.

• Take ownership of the omnichannel strategy and implementation for unbranded market development and disease education programs, along with branded patient and caregiver initiatives post-approval.

• Establish shared frameworks for audience journeys, channel orchestration standards, marketing technology and data requirements, as well as measurement strategies.

• Lead the development, implementation, and assessment of unbranded healthcare professional disease-state peer-to-peer programs.

• Create education materials focused on symptoms and pathways for patients, caregivers, and healthcare providers.

• Specify commercial needs for genetic testing access programs.

• Manage the annual plan, budget, agency and vendor execution, along with aggregate performance metrics.

• Act as the primary marketing liaison to the Omnichannel Business Partner.

• Co-manage the relationship with the advertising Agency of Record.

• Identify recurring systemic barriers through research, advocacy insights, and aggregate data analysis.

• Lead commercial initiatives addressing ongoing issues related to genetic testing, specialist referrals, treatment center connections, and support barriers.

• Lead or assist in facilitating patient and caregiver advisory boards.

• Partner with advocacy groups to broaden education, referral, and support resources.

• Coordinate with National Patient Advocacy regarding strategy, funding governance, and content independence.

• Collaborate with Medical Affairs, Market Access, HUB/Patient Services, TLL, Account Managers, and Brand Strategy & HCP Engagement.

• Set national priorities for market development and patient journeys, equipping field teams with approved programs and aggregate insights.

• Contribute to congress strategy and cross-functional launch planning.

⛳️ Requirements

• Minimum of 10 years of commercial experience in the U.S. biopharmaceutical sector.

• Background in market development, disease education, patient marketing, digital and omnichannel engagement, new-product launches, and market analysis.

• Recent experience in the commercialization of rare diseases is essential.

• Proven experience in developing compliant unbranded education and pathway programs prior to launch.

• Experience in patient marketing post-approval.

• Demonstrated success in collaborating with patient advocacy organizations within the appropriate governance framework.

• Strong preference for experience in diagnostics, genetics, neurology, or diagnostic-pathway market development.

• An MBA or relevant graduate degree is preferred.

• Willingness to travel up to 30% based on business needs.

🏝️ Benefits

• Incentive opportunity.

• Comprehensive medical, dental, vision, and prescription drug coverage.

• Company-provided basic life insurance.

• Accidental death and dismemberment insurance.

• Short-term and long-term disability insurance.

• Tuition reimbursement.

• Student loan assistance.

• Generous 401(k) match.

• Flexible time off.

• Paid holidays.

• Paid leave programs.

• Other company-provided benefits.