Director, Lifecycle Marketing

This is a fully remote position, open to applicants in Arizona, +13 more states.

📋 Description

• Oversee Caribou's comprehensive Lifecycle marketing strategy and communication processes across email, SMS, and call scripts.

• Manage communications from initial submission through to conversion, reactivation, and post-funded advocacy.

• Define customer segmentation and personalization strategies based on behavior, lead source, intent, Lifecycle stage, and other relevant signals.

• Collaborate with Performance Marketing, Brand, Product, Sales & Operations, and Analytics & Data Science teams to enhance the customer journey and increase conversion rates.

• Represent Lifecycle Marketing in cross-departmental planning for AI-driven customer decision-making.

• Utilize AI for content generation, creative personalization, campaign optimization, and other Lifecycle processes.

• Develop testing and measurement frameworks, including holdout-based incrementality testing.

• Manage Lifecycle marketing platforms and vendor partnerships.

• Establish governance processes and ensure high-quality execution and deliverability at scale.

• Collaborate with Legal and Compliance on the review and governance of customer-facing communications.

• Supervise and nurture the Lifecycle Marketing Operations Manager.

• Create a high-performing Lifecycle Marketing team.

⛳️ Requirements

• Over 10 years of experience in Lifecycle, CRM, or retention marketing.

• Significant ownership of communications strategy, segmentation, and customer journeys at scale.

• Extensive hands-on experience with marketing automation platforms.

• Technical proficiency to comprehend the construction and execution of sophisticated Lifecycle programs.

• Strong preference for experience with Braze; familiarity with SendGrid, Iterable, or similar platforms is also relevant.

• Proven history of driving measurable conversion increases through Lifecycle initiatives.

• In-depth understanding of how communications impact customer behavior throughout the funnel.

• Proficient in cohort analysis, funnel performance, incrementality testing, and linking Lifecycle performance to revenue and business results.

• Experience leveraging AI to enhance marketing execution, including content creation, personalization, and campaign optimization.

• Background in collaborating with Product, Sales, Operations, and Analytics/Data Science teams.

• Experience integrating marketing with human-assisted customer journeys, encompassing both digital and sales/contact-center channels and transitions.

• Capability to establish a long-term vision while managing segmentation logic, campaign performance, and platform capabilities.

• Experience in managing and developing high-performing team members.

• Experience in a regulated or compliance-sensitive sector such as financial services, lending, healthcare, or insurance is a significant advantage.

• Must be available for regular attendance, active participation, and full scheduled shifts.

• Successful completion of a pre-employment background check is required.

🏝️ Benefits

• Eligible for an annual performance-based incentive.

• Equity options available.

• 401(k) retirement savings plan.

• Generous paid time off, including Flexible Time Off (FTO) for all employees.

• 100% paid parental leave for all parents.

• Highly subsidized medical, dental, and vision insurance plans.

• Fully company-paid mental health, disability, and basic life insurance coverage.

• Optional Health Savings Accounts (HSAs) with contributions from Caribou.

• Flexible Spending Accounts (FSAs) available.

• Supplemental life and health insurance options.

• Legal insurance coverage offered.

• Pet insurance benefits.

• Up to $1,000 annually for eligible professional development expenses.

• Employee referral program incentives.

• Option to work in-office or hybrid from Caribou's Denver, CO or Chandler, AZ locations.