Director, Integrated Media Planning

This is a fully remote position, open to applicants in United States.

📋 Description

• Foster organic growth of media solutions within the existing client base.

• Spearhead media solutions for new business pitches.

• Oversee, mentor, and enhance a cross-functional team of media planners and optimizers.

• Create and document team processes and best practices.

• Direct media planning, negotiation, deployment, and optimization for assigned clients from start to finish.

• Identify and source or conduct research on media consumption and trends relevant to target audiences.

• Formulate media strategies that directly align with client objectives.

• Collaborate with earned media specialists to craft integrated Paid, Earned, Owned, and Shared strategies.

• Manage media schedules and budget reconciliation, and prepare and dispatch RFPs to media partners.

• Assess and compare RFP responses and negotiate added value with external media partners.

• Collaborate with internal account teams and subject matter experts to develop strategic brand plans incorporating integrated media.

• Assist project management and account teams in estimating paid media projects and retainers.

• Cultivate relationships with sales representatives from key media partners.

• Stay updated on emerging trends, technologies, and paid media opportunities.

• Educate internal teams on media planning processes, deliverables, timelines, and paid media proficiency.

• Strategize across digital, traditional, video, and audio paid media channels.

• Work with paid media subject matter experts to devise holistic strategies and utilize media capabilities.

• Collaborate flexibly and in a solution-oriented manner, taking a hands-on approach when necessary.

⛳️ Requirements

• At least 6 years of planning experience in an agency environment.

• Experience in PR/Communications agencies is highly desirable.

• Core competency in traditional and offline channel planning.

• Strong proficiency in sponsored content and endemic direct buys within the healthcare sector, preferably with corporate communications clients.

• Minimum of 4 years’ experience in pharmaceutical advertising.

• Management experience is required.

• Familiarity with digital advertising platforms such as Google Ads, Facebook Ad Manager, Programmatic DSPs, and other relevant media platforms.

• Experience in campaign management, ad serving, and viewability/fraud prevention technologies.

• Working knowledge of third-party media research and competitive monitoring tools.

• Proficient in Google Analytics.

• Exceptional presentation and deck-building skills.

• Willingness to travel to meet client and agency needs.

• Ability to work independently while also being an effective relationship builder.

• Strong attention to detail.

🏝️ Benefits

• All positions are remote-friendly, with the option to work from anywhere within the United States, in one of three offices, or a combination of both.

• Monthly reimbursement for cell phone expenses.

• Flexible time off policy.

• Company holidays, voting time, jury duty, and bereavement leave included.

• Sabbatical program available after 7 years of service.

• 13 weeks of paid Parental Leave, covering adoption and foster care placement.

• Continuous learning and development opportunities through the Greatest Potential Self, tuition reimbursement programs, and personalized in-house coaching.

• Generous referral bonuses offered.

• Access to a medical concierge service.

• Comprehensive onboarding process, including accessible conversations with leadership.

• 401k plan with company matching.

• One-on-one financial coaching and education available.

• Medical, dental, and vision benefits provided.

• Science-backed meditation and mindfulness tools available through Headspace.