Director, Integrated Marketing – Programs

This is a fully remote position, open to applicants in United States.

📋 Description

• Direct the strategy, planning, and implementation of cross-channel marketing initiatives that drive pipeline, engagement, and brand development within enterprise IT and MSP customer segments.

• Manage the integrated marketing calendar comprehensively, ensuring campaign themes, messaging, and channel strategies align with sales, product marketing, and demand generation teams.

• Create and lead cohesive multi-channel campaigns across digital platforms, email, web, field/events, partner channels, ABM, and paid advertising.

• Collaborate with Product Marketing, Demand Generation, Content, Partner Marketing, Sales, and Design to synchronize campaign execution.

• Establish and enhance marketing program processes, workflows, tools, campaign briefs, project tracking, and calendar scheduling.

• Design and implement segment- and audience-specific programs tailored for enterprise IT teams and MSPs.

• Define KPIs and reporting frameworks to assess pipeline contribution, engagement, funnel conversion, and ROI.

• Oversee the integrated marketing budget and manage agency/vendor relationships.

• Build, mentor, and lead a team of marketing program/campaign managers.

• Ensure campaigns embody Nerdio's voice, quality standards, and positioning in AVD, Windows 365, and Microsoft 365 management.

• Participate in the Marketing Leadership Team, serving as a key advisor to the CMO.

• Prepare leadership reviews and board-level updates, align the marketing team on key priorities, and lead special projects for the CMO.

⛳️ Requirements

• A minimum of 8 years of B2B marketing experience.

• At least 3 years of experience managing integrated campaigns or marketing programs within a SaaS, cloud, or IT infrastructure/software organization.

• Demonstrated success in developing and executing multi-channel campaigns that produce measurable pipeline and revenue outcomes.

• Strong program/project management capabilities.

• Experience collaborating with Product Marketing, Demand Generation, and Sales to align campaigns with go-to-market strategies.

• Familiarity with marketing automation and campaign tools, including HubSpot, Marketo, Salesforce, and project management platforms.

• Proficient in defining KPIs, analyzing campaign performance, and converting insights into actionable strategies.

• Experience marketing to technical/IT audiences is a distinct advantage.

• Proven people-management experience with a history of developing high-performing marketing teams.

• Exceptional written and verbal communication skills.

• Ability to influence cross-functional stakeholders without direct authority.

• Proficient in creating and preparing executive-level materials, such as leadership updates and board presentations.

• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent experience.

🏝️ Benefits

• Competitive compensation.

• Incentive Plan.

• Stock Options.

• Health and Welfare Plans.

• Life and Disability Plans.

• Retirement Plan.

• Unlimited Flexible Paid Time Off, including your birthday off.

• Collaborative Team Culture.

• Growth opportunities.

• Diverse and inclusive workplace.