Director, Integrated Marketing

This is a fully remote position, open to applicants in Florida, +4 more states.

📋 Description

• Develop and oversee the enterprise and account-based marketing strategy in collaboration with the CMO, Sales leadership, and Revenue Operations.

• Design a tiered ABM model tailored for strategic accounts, account clusters, and wider segments.

• Create standardized account plays that are activated collaboratively by Sales and Marketing teams.

• Guide, mentor, and nurture team members specializing in demand generation and field marketing.

• Establish priorities, ownership responsibilities, and performance expectations while addressing any performance shortfalls.

• Create frameworks and provide coaching for independent execution of campaigns.

• Lead integrated campaigns from inception to completion, covering business objectives, audience insights, activation, and optimization.

• Draft briefs that align messaging, content, creative elements, channels, Sales involvement, timelines, and metrics.

• Refine segmentation and targeting strategies for professional and mid-market programs.

• Collaborate on lifecycle programs that enhance product engagement, renewals, advocacy, and expansion.

• Assist in go-to-market strategies for new feature launches through effective communication and advertising plans.

• Enhance messaging clarity and differentiation in partnership with the CMO.

• Provide constructive feedback on concepts, writing, design, and sales materials.

• Manage the marketing campaign calendar, including planning, briefing, launch readiness, and post-campaign review processes.

• Report on engagement with target accounts, lead progression, opportunity creation, pipeline value, and closed-won business.

• Collaborate with Revenue Operations to enhance reporting, attribution, and optimize future programs.

⛳️ Requirements

• Over 8 years of progressive B2B marketing experience, preferably in high-growth SaaS, specifically within the HealthTech sector.

• At least 4 years of experience leading teams or managing complex cross-functional marketing initiatives.

• Proven track record in developing enterprise and ABM programs across one-to-one, one-to-few, and one-to-many strategies.

• Established ability to link ABM activities to account progression, pipeline development, revenue generation, or expansion efforts.

• Experience in marketing to enterprise buying committees through lengthy and complex sales processes.

• Strong background in integrated campaign development and project management across various channels and functions.

• Excellent skills in messaging, writing, editing, creative briefing, and delivering presentations.

• Capability to adapt tone, framing, and content to meet the audience's needs and desired outcomes.

• Solid history of collaboration with Sales, account management, and Revenue Operations.

• Experience in coaching marketers of varying skill levels and independence.

• Comfortable working in a growth-stage, resource-limited environment; demonstrates resourcefulness, decisiveness, and humility.

• Familiar with Salesforce, HubSpot, Google Analytics, and other marketing technology platforms.

🏝️ Benefits

• Comprehensive medical, dental, vision, mental health, wellness, and additional benefits.

• Clear career paths leading to more senior roles.

• Opportunities for professional development and career advancement.

• Annual company-wide break in December.

• Vacation time.

• Quarterly Personal Days.

• Two additional holidays per year: U.S. Independence Day and U.S. Thanksgiving.

• Employment accommodations available for applicants with disabilities.