Director, GTM Enablement

This is a fully remote position, open to applicants in United States.

📋 Description

• Create and oversee a GTM onboarding bootcamp for the Sales, Account Management, and Solutions Engineering teams.

• Take ownership of ramp-time benchmarks and enhance the productivity of new hires as the organization transitions to a verticalized structure.

• Develop and manage a continuous training calendar for all GTM team members.

• Conduct training sessions on Commerce Product Suite updates, procedural changes, and vertical-specific selling techniques.

• Design and implement a certification program focused on product knowledge, vertical positioning, and sales methodologies.

• Create and sustain playbooks, battlecards, and a comprehensive content library.

• Provide support for the verticalized sales approach, Account Management renewal/expansion initiatives, and Commerce Suite growth strategies.

• Manage training on message-market fit, objection handling, and competitive positioning.

• Monitor ramp time, certification completion rates, and content utilization.

• Report on enablement ROI based on seller performance metrics.

• Collaborate with leadership from Sales, Account Management, Solutions Consulting/Sales Engineering, and Product Marketing.

• Directly report to the VP of GTM Strategy & Operations.

⛳️ Requirements

• Bachelor’s degree or equivalent professional experience in business, communications, or a related discipline.

• Over 5 years of experience in Sales Enablement, with a proven track record of building or scaling a program within a B2B environment.

• Proficient in modern enablement tools such as Highspot, Seismic, Gong, or similar platforms.

• Comfortable utilizing AI technologies to develop training materials, customize onboarding experiences, and automate certification tracking.

• Capability to assist sellers in integrating AI into their workflows.

• Experience with organizations that have both new business (hunter) and existing client (farmer) teams.

• Adaptability to thrive in fast-paced settings.

• Knowledge of the supply chain, logistics, or e-commerce sectors.

• Background working with vertically organized teams.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health, dental, and vision insurance.

• Opportunities for professional development and career advancement.

• Flexible work arrangements and a supportive work environment.