Director, Growth Marketing – Demand Generation

This is a fully remote position, open to applicants in United States.

📋 Description

• Lead the demand generation strategy and execution systems for BRIDGE.

• Share a pipeline target with the Sales team and oversee marketing's contribution to it.

• Develop the demand generation plan and implement campaigns across various channels.

• Execute account-based marketing initiatives aimed at a specified target account list.

• Manage the budget, strategy, and daily performance of key paid B2B channels.

• Oversee all marketing aspects of HubSpot, including segmentation, lifecycle programs, and lead scoring.

• Ensure the health of marketing data and maintain email deliverability standards.

• Create reports that link spending to pipeline and revenue generation.

• Present performance reports to leadership and clarify any fluctuations in results.

• Assess and select growth-stack tools, facilitate lead migrations, and collaborate with Sales Operations on platform governance.

• Conduct ongoing experiments across channels, offers, and conversion strategies.

• Collaborate with Sales Operations, SDR partner agencies, and CRM stakeholders to define and manage lead handoffs.

⛳️ Requirements

• A minimum of 8 years in demand generation, growth marketing, or performance marketing.

• Significant experience in B2B marketing.

• Experience at the director level or readiness for director-level responsibilities as a senior manager.

• Proven experience taking ownership of a pipeline number.

• Capability to quantify marketing-sourced or influenced pipeline or revenue and articulate measurement methods.

• Practical experience in executing paid campaigns personally.

• Experience in constructing a marketing automation platform.

• Proven ability to build a function, platform, or measurement system from the ground up.

• Strong analytical skills, including attribution analysis and performance data interpretation.

• Experience in negotiating lead definitions and expectations for handoffs with Sales.

• Familiarity with account-based platforms and intent data.

• Experience in establishing or migrating a marketing automation or CRM platform.

• Knowledge of web analytics and structured testing methodologies.

• Ability to work remotely, with potential for occasional travel.

🏝️ Benefits

• Opportunity to contribute directly to the organization's growth and revenue.

• Access to cutting-edge technology.

• Opportunities for professional growth and development.

• Competitive salary along with a comprehensive compensation structure and benefits.

• A dynamic and enjoyable culture in an innovative company.

• Medical, dental, and vision coverage for you and your dependents.

• Multiple health plan options available.

• Telehealth access provided.

• Life insurance coverage.

• Long-term disability benefits.

• Options for flexible spending and health savings accounts.

• Supplemental insurance plans available.

• 401(k) plan with company matching contributions.

• Flexible paid time off (PTO) policy.

• Sick leave available from the first day of employment.

• Paid holidays included.

• Paid short-term disability and parental leave options.

• Employee Assistance Program offering free counseling and work-life resources.

• Legal services available.

• Pet insurance and discount plans offered.

• Access to an employee discount center.