Director, Field & Partner Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and spearhead comprehensive annual and quarterly strategies for Field, Experiential & Partner Marketing that align with the company's growth objectives, regional Sales priorities, and partner goals.

• Direct regional field marketing initiatives and prioritize programs and investments based on pipeline opportunities, customer engagement, and quantifiable business impact.

• Provide strategic oversight for corporate events, trade shows, flagship experiences, webinars, and regional programs.

• Empower managers to take ownership of the end-to-end execution process.

• Lead the partner marketing strategy across key OEM and alliance relationships.

• Formulate integrated plans that align partner priorities with redesigned solutions, campaigns, and field programs.

• Oversee strategy and governance for MDF, sponsorships, and partner-funded initiatives, ensuring proper allocation, utilization, compliance, and measurement.

• Manage a consolidated portfolio and budget across field marketing, corporate events, merchandise, partner marketing, MDF, and sponsorships.

• Make informed investment decisions based on anticipated impact and ROI.

• Establish measurement and reporting standards across pipeline influence, engagement, partner contribution, cost efficiency, and ROI.

• Build scalable operating systems for planning, budgeting, intake, prioritization, execution, and post-program reporting.

• Lead, coach, and develop Field & Experiential and Partner Marketing Managers.

⛳️ Requirements

• Over 8 years of progressive experience in B2B marketing, encompassing field, experiential, partner, event, or integrated marketing.

• Proven experience in people leadership.

• Demonstrated success in constructing field and partner marketing strategies that align with company and Sales priorities and contribute to pipeline and revenue goals.

• Strong background in partner ecosystems, MDF, sponsorships, co-marketing, and partner-funded programs.

• Experience within technology solutions providers is highly preferred.

• Proven track record in managing complex marketing portfolios and budgets, prioritizing investments, and linking activities to measurable business outcomes.

• Experience in developing scalable planning, budgeting, measurement, and reporting processes.

• Exceptional cross-functional leadership and stakeholder management capabilities.

• Ability to collaborate effectively with Sales, Alliances, OEMs, executives, and Marketing teams.

• Strategic, analytical, and decisive leadership style.

• Capacity to set direction while empowering managers to execute independently.

🏝️ Benefits

• Medical Insurance

• Dental Insurance

• Vision Insurance

• 401(k) retirement plan with company match (annual dollar cap applied)

• Flexible time off plan

• 15 paid holidays

• Sick leave (amount varies by state requirements and is at least the minimum required by any state)

• Short-term and long-term disability

• Life insurance

• Paid parental leave

• Discretionary incentive compensation and/or bonus opportunities based on individual and company performance

• Reasonable accommodations throughout the hiring process