Director, Field & Partner Marketing

This is a fully remote position, open to applicants in California, +1 more state.

📋 Description

• Design and spearhead the field and partner marketing strategy for North America, ensuring alignment of regional initiatives with pipeline goals and go-to-market priorities across both the Commercial and Public Sector segments.

• Collaborate with Channel Sales to prioritize partner investments, create co-branded materials, and engage partners through Market Development Funds and campaign-in-a-box initiatives.

• Formulate and implement co-marketing strategies alongside channel partners, value-added resellers, distributors, and technology alliances.

• Develop and oversee a cohesive calendar of field initiatives, encompassing regional events, executive roundtables, third-party sponsorships, and digital activations.

• Work in conjunction with the global events team to shape the North America event strategy, major conferences, and SolarWinds-hosted experiences, focusing on budget oversight, logistics, and ROI assessment.

• Partner with Sales leadership to synchronize territory priorities, lead-quality standards, and strategies for post-event follow-up.

• Monitor, evaluate, and report on partner-sourced and partner-influenced pipeline contributions, with an emphasis on enhancing partner attach rates.

• Lead, nurture, and expand a high-performing team of field and partner marketing experts throughout North America.

• Collaborate with Demand Generation, Campaign, Product Marketing, and Sales to ensure cohesive program planning and unified messaging throughout the buyer's journey.

⛳️ Requirements

• Over 12 years of experience in B2B field and partner marketing, including a minimum of 3 years in a senior regional marketing or partner marketing leadership position.

• Demonstrated success in driving pipeline and revenue through integrated field and channel marketing initiatives within a B2B SaaS or technology context.

• Strong knowledge of channel and partner marketing, encompassing MDF management, co-sell strategies, partner enablement, and partner demand generation.

• Established connections with marketing and sales leaders from resellers and distributors.

• Experience in supporting enterprise, Commercial, and Public Sector go-to-market strategies, including SLED or Federal markets.

• A builder’s mindset and passion for creating programs, processes, and team capabilities from the ground up.

• A data-driven mindset with the ability to balance strategic planning with disciplined execution.

• Experience in planning and executing both in-person and virtual events, ranging from regional roadshows to large-scale owned conferences.

• Proven ability to lead, develop, and retain high-performing marketing teams.

• Exceptional cross-functional communication and influencing capabilities, with the ability to engage leaders at the VP and C-suite levels as well as individual contributors.

• Experience managing substantial budgets and handling accruals.

• Familiarity with Salesforce CRM, Impartner, Tableau, Asana, and Goldcast is preferred but not mandatory.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health, dental, and vision insurance.

• Flexible work hours and remote work options.

• Professional development opportunities and training programs.

• Generous vacation and paid time off policies.