Director, Field Marketing Strategy

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop a framework for local Field Marketers to create effective marketing strategies and tactics that enhance pipeline progression towards revenue objectives.

• Serve as the primary Field Marketing contact for Product Category Sales leaders, Product/Industry Marketing teams, and Global Campaigns.

• Convert product priorities into a cohesive cross-product marketing strategy.

• Identify and promote best practices to optimize business outcomes.

• Assist local marketers in devising marketing plans and selecting strategies to advance and grow the pipeline.

• Analyze and synthesize information and data to provide tailored recommendations at the local level.

• Streamline global strategies and offer clarity through suggested tactics, event frameworks, and best-practice recommendations.

• Relay field insights to global teams to ensure that assets and strategies address local requirements.

• Establish a global go-to-market strategy implemented across three geographies and sixteen markets.

• Mentor local marketers in adopting best practices and recognizing areas for improvement.

• Advocate for Field Marketing needs within global teams and push for effective solutions.

• Continuously refine and enhance strategies to maximize business impact.

⛳️ Requirements

• Expertise in strategic marketing combined with local market knowledge.

• Profound understanding of go-to-market frameworks.

• Capability to operate within a matrixed organization and lead through influence.

• Exceptional skills in data analysis.

• A growth-oriented mindset and a coaching approach.

• Proactive attitude with the ability to identify quick wins while addressing longer-term objectives.

• Over 15 years of experience in Field Marketing within a complex, matrixed technology organization.

• Outstanding communication and problem-solving abilities.

• Alignment with OpenText's values.

🏝️ Benefits

• Comprehensive benefits package supporting physical, emotional, and financial well-being.

• Variable and commission-based compensation opportunities for eligible positions.

• Vacation entitlement.

• Paid time off.

• Bonuses or commissions may be available for residents of California or eligible roles.

• Reasonable accommodations provided throughout the application or recruitment process.