Director, Field Marketing Strategy

This is a fully remote position, open to applicants in Canada.

📋 Description

• Develop a framework for local Field Marketers to create pertinent marketing strategies and tactics that enhance and advance the pipeline towards revenue objectives.

• Act as the primary Field Marketing liaison for Product Category Sales leaders, Product/Industry Marketing, and Global Campaigns teams.

• Convert and align product priorities into a cohesive cross-product marketing plan.

• Recognize and implement best practices to maximize business effectiveness.

• Assist local marketers in formulating marketing plans and selecting strategies to cultivate and progress the pipeline.

• Analyze and synthesize data and information to customize local recommendations.

• Collaborate with global teams to streamline information and clarify strategic direction and methodology.

• Create suggested tactics, event frameworks, and best-practice recommendations.

• Relay field insights to global teams to ensure assets and strategies meet local requirements.

• Establish a unified global go-to-market strategy executed across three geographies and 16 markets.

• Embrace continuous improvement by adjusting and refining approaches.

• Mentor local marketers in adopting best practices and recognizing gaps.

• Link global teams, advocate for Field Marketing needs, and push for solutions.

⛳️ Requirements

• Expertise in strategic marketing combined with local market knowledge.

• Profound understanding of the GTM structure and the capability to operate within a matrix by leading through influence.

• Outstanding data analysis skills to create blueprints that capitalize on strengths and remedy weaknesses.

• A growth mindset and coaching approach to assist local marketers in understanding and adapting to changes.

• A proactive attitude with the ability to pinpoint quick wins while planning for long-term needs.

• Over 15 years of Field Marketing experience within a complex, matrixed technology organization.

• Exceptional communication and problem-solving abilities.

• Alignment with OpenText's core values.

🏝️ Benefits

• A thoughtfully crafted benefits package that supports physical, emotional, and financial well-being.

• Opportunities for variable and commission-based compensation for eligible positions.

• Vacation entitlement.

• Paid time off.

• Reasonable accommodations for disabilities during the application or recruitment process.