Director, Field Marketing

This is a fully remote position, open to applicants in Illinois.

📋 Description

• Take ownership of and lead Neumo's national event strategy as well as the annual operational framework.

• Distribute a substantial national field-marketing budget across various products, regions, and business units.

• Collaborate with Sales and business-unit leaders to jointly manage event-driven pipeline and retention results.

• Initiate and expand Neumo's premier annual customer conference scheduled for Q2 2027.

• Manage the conference strategy, experience design, registration, partner/sponsor program, supplier agreements, and P&L.

• Organize and coordinate logistics for sales kickoff, President’s Club, and other critical go-to-market meetings.

• Build, lead, and develop the events team.

• Safeguard and enhance Neumo's brand presence across events.

• Oversee logistics related to venue, booth, shipping, staffing, and promotional materials.

• Manage the event-management system and refine processes through software utilization and AI-driven tools.

• Report on event outcomes and link activities to pipeline and closed-won revenue.

• Develop and manage a multi-million-dollar budget, forecast expenditures, negotiate contracts, and demonstrate ROI.

• Create a high-conversion lead-to-opportunity pipeline from events.

• Act as the executive escalation point for vendors and venues.

• Collaborate with Sales Development and Inside Sales to turn booth meetings into discovery and demo calls.

• Ensure event programming aligns with business, territory, and retention strategies.

• Partner with HRBP on recruitment, headcount planning, compensation initiatives, career development, and workforce strategy.

• Define team structure, reporting hierarchies, role responsibilities, and career progression paths.

• Establish growth plans, mentor employees, provide constructive feedback, and create challenging opportunities.

• Lead performance management efforts and address any performance deficiencies.

• Foster a culture of accountability and ownership.

⛳️ Requirements

• Over 10 years of experience in field marketing, event marketing, or corporate/global event management.

• Proven track record of managing a portfolio of over 100 events annually.

• At least 5 years of experience in people management.

• Experience in recruiting, hiring, onboarding, and developing team members.

• Background in leading agencies, DMCs, production partners, and vendors.

• Experience in a fast-paced, multi-tasking environment.

• Full accountability for managing a large budget, including forecasting, procurement, contract negotiation, and demonstrating ROI.

• Proven experience in establishing or scaling a flagship customer conference, sales kickoff, or similarly large-scale/executive event.

• Experience collaborating cross-functionally with Sales, business-unit leaders, and Customer Success.

• Experience in designing executive, VIP, or incentive events.

• Experience in the public sector, govtech, SaaS, or regulated industries is a significant advantage.

• Capability to establish a national event strategy and develop the operational model.

• Ability to recruit, nurture, and lead event professionals.

• Expertise in budget and vendor management, including multi-million-dollar budgets and national/international vendor agreements.

• Proficient in reporting and analyzing event performance and ROI.

• Project management experience using tools like Monday.com.

• Possess executive presence with senior leaders and government stakeholders.

• Strong written and verbal communication skills.

• Analytical skills to interpret event data into cost-per-lead, cost-per-opportunity, and pipeline insights.

• Experience in designing attendee experiences.

• No specific educational qualification is mandated.

🏝️ Benefits

• Competitive benefits and compensation package.

• Equal Opportunity Employer.