Director, Experience Strategy

This is a fully remote position, open to applicants in Illinois.

📋 Description

• Oversee the design and enhancement of omnichannel experiences that link brand objectives to customer requirements.

• Discover opportunities for innovation and activate tailored customer journeys.

• Collaborate with internal teams, clients, and agency partners.

• Direct Experience Strategy outputs, including Website/IVA Strategy, Omnichannel Plan, and Content Plan along with recommendations.

• Partner with Experience Strategy leadership to develop advanced omnichannel plans, personalization tactics, and modular content projects.

• Comprehend end-user needs and assess user flows to minimize friction while promoting accessibility and inclusivity.

• Ensure consistency with the overall brand strategy and produce tactical briefs and implementation documentation.

• Evaluate qualitative and quantitative data to produce actionable insights, data-driven narratives, and strategic recommendations for clients.

• Assist Experience Strategy leadership in organic growth and new business endeavors.

• Collaborate with senior leadership to create innovative deliverables that foster client success and agency growth.

• Exhibit a commitment to diversity, equity, and inclusion through ongoing development, inclusive practices, and proactive bias management.

• Carry out additional responsibilities as needed.

⛳️ Requirements

• Bachelor’s degree in marketing, communications, or a related discipline.

• A minimum of 8 years of experience in Omnichannel Strategy, Experience Strategy, Digital Strategy, or a related area.

• Experience within the Pharmaceutical, Biotech, or Healthcare Marketing sectors.

• Excellent communication and presentation abilities.

• Strong analytical skills, with a background in utilizing data and customer research to guide strategic choices.

• Proficiency in Microsoft Office applications, including PowerPoint, Word, and Excel.

• Familiarity with digital collaboration and journey mapping tools, such as Miro, Mural, and Airtable.

• Working knowledge of marketing automation and CRM systems, like Veeva, Salesforce Marketing Cloud, and Adobe.

• Skilled in using AI systems and frameworks.

🏝️ Benefits

• Competitive salaries and comprehensive benefits.

• Reasonable accommodations during the interview and hiring process for qualified applicants with disabilities.

• Equal opportunity employer.