Director, Events

This is a fully remote position, open to applicants in Tennessee.

📋 Description

• Take charge of the strategy and execution for events and tradeshows across industry, EC-hosted, and corporate-owned events.

• Develop and oversee the annual events portfolio and budget utilizing ROI analysis.

• Design client-facing event experiences, executive roundtables, hospitality programs, and advisory sessions.

• Create communications for pre-, during-, and post-event phases to foster nurture opportunities and enhance the sales pipeline.

• Supervise booth setup and teardown while providing support during large-scale events.

• Manage the EC-hosted Zoom Webinar program from content planning to live delivery and on-demand repurposing.

• Collaborate with subject matter experts, clients, sales, and product marketing to develop webinars and speaking content.

• Enhance webinars and speaking engagements for lead generation and brand enhancement.

• Handle event and webinar leads from registration and onsite capture through HubSpot to Salesforce.

• Secure and optimize speaking opportunities for EnableComp experts.

• Develop and maintain integrated go-to-market strategies aligned with pipeline and revenue objectives.

• Allocate budgets based on cost per opportunity, pipeline contribution, and ROI.

• Conduct tests on event and webinar formats, audiences, offers, and follow-up strategies.

• Work closely with sales teams on lead conversion, follow-up speed, and lead quality.

• Manage the pipeline sourced and influenced by events and webinars.

• Generate reports, dashboards, and quarterly business reviews for marketing and executive teams.

• Align event targeting with account-based marketing and sales outreach.

• Direct agency and vendor partners for logistics, production, and creative assistance.

• Lead cross-functional teams to ensure event initiatives effectively enhance lead generation.

• Perform additional duties as assigned.

⛳️ Requirements

• A Bachelor's degree is required in Marketing, Communications, or a related field.

• Over 10 years of B2B marketing experience, encompassing field, integrated, or go-to-market marketing.

• Proven experience in managing event and webinar programs and leading cross-functional initiatives.

• Previous experience in healthcare or RCM is strongly preferred.

• Expert-level knowledge of event execution and management.

• Ability to utilize various marketing and communication channels effectively.

• Hands-on experience with HubSpot, Salesforce, Zoom Webinar, and event registration platforms.

• Experience in managing multiple third-party agencies and vendors.

• Proficiency in budget and expense management, including oversight of a multi-event portfolio.

• Capability to build dashboards and report on pipeline and ROI metrics.

• Strong computer skills, including Microsoft Office, Zoom, and other educational technologies.

• A combination of relevant education and experience will be considered.

• Regular and predictable attendance is required.

• Willingness to travel, including on-site presence at large-scale events for booth setup and breakdown.

• Demonstrated leadership and problem-solving abilities.

• Capacity to work independently as well as collaboratively.

• Awareness of current marketing trends and the ability to implement them effectively.

• Capability to influence cross-functional stakeholders without direct authority.

• Exceptional organizational, time management, and project management skills.

🏝️ Benefits

• Opportunities for professional growth and development.

• Access to tools, resources, and support for career advancement.

• Flexible, family-oriented workplace culture.

• Emphasis on work-life balance.

• A fun-focused workplace environment.

• Commitment to equal opportunity employment.