Director, Enterprise Analytics & Insights

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee the Media Analytics team, which includes managing, coaching, and nurturing analysts.

• Set priorities and guarantee high-quality, timely deliverables.

• Direct the marketing mix modeling strategy, encompassing model performance evaluations, interpretations, scenario planning, investment recommendations, ongoing optimizations, and monthly performance summaries.

• Assess new data sources, business drivers, marketing inputs, and evolving measurement techniques to enhance MMM.

• Collaborate with Marketing Leadership to synchronize measurement methods with business priorities and marketing strategies.

• Convert complex analytical insights into business narratives, recommendations, and presentations suitable for both technical and non-technical audiences.

• Spearhead the design and evaluation of marketing experiments, including match-market tests and incrementality strategies.

• Merge experiment outcomes with MMM, attribution, and media performance data.

• Collaborate with external vendors and agency partners on MMM, media measurement, and associated analytics initiatives.

• Utilize SQL to access, validate, and analyze data in Google BigQuery.

• Assess data quality and work with internal data and technology teams to address gaps.

• Evaluate marketing and media performance across both digital and traditional channels.

• Establish analytical standards, processes, and documentation for Media Analytics outputs.

⛳️ Requirements

• Experience in marketing mix modeling (MMM) is essential.

• Excellent executive communication and storytelling abilities.

• Proficient in SQL, with experience in Google BigQuery or a comparable data warehouse.

• Knowledge of ad servers and related media technology is advantageous.

• A minimum of 10 years of experience in marketing analytics, media measurement, or a related discipline.

• At least 5 years of experience in people management, including coaching and developing analytical professionals.

• Bachelor's degree in Finance, Economics, Business, Analytics, or a related field.

• Ability to travel up to 10% of the time.

• Capability to lift 15 lbs.

• Mobility within the office, including movement between floors.

• Travel by plane, car, and metro may be necessary.

• Willingness to work beyond 40 hours per week when business demands require.

• Ability to access information using a computer.

• Effectively communicate with management at all levels.

• Ability to manage stressful situations effectively.

• Strong mental acuity.

• Regular and dependable attendance and punctuality are essential functions of this role.

🏝️ Benefits

• Medical, dental, vision, life, and disability insurance plans.

• Well-being incentives.

• Parental leave.

• Paid time off.

• Certain paid holidays.

• Tax-saving accounts (FSA, HSA).

• 401(k) retirement plan.

• Employee Stock Purchase Plan.

• Tuition assistance.

• Discounts on entertainment and retail.

• Overtime pay for eligible non-exempt employees.