Director, Email Deliverability

This is a fully remote position, open to applicants in United States, +1 more state.

📋 Description

• Take charge of Postscript's comprehensive email deliverability strategy, which encompasses IP pool management, domain strategy, and the choice between shared and dedicated sending models.

• Develop and oversee IP and domain warming initiatives.

• Implement and uphold authentication standards for SPF, DKIM, DMARC, and BIMI, ensuring DMARC alignment.

• Track sender reputation, inbox placement, and blocklist activity, leading the remediation efforts as needed.

• Monitor bulk-sender requirements, spam-rate thresholds, and one-click unsubscribe mandates for Gmail, Yahoo, and Microsoft.

• Act as the senior deliverability authority for customer brands by auditing their programs, identifying inbox-placement challenges, and formulating remediation strategies.

• Direct deliverability onboarding processes for brands transitioning their email operations to Postscript.

• Simplify intricate deliverability concepts into actionable advice for marketers.

• Manage customer escalations while safeguarding and enhancing inbox placement and sending reputation.

• Collaborate with Product and Engineering teams on deliverability tools, monitoring systems, infrastructure, and roadmap needs.

• Create playbooks, processes, and standards that enhance deliverability across thousands of senders.

• Set up feedback mechanisms, Postmaster Tools, and reporting systems for visibility into deliverability health.

• Recruit, mentor, and lead a team of deliverability specialists as the function evolves.

• Maintain expertise in the deliverability landscape and represent Postscript within the broader community.

• Cultivate relationships with mailbox providers and industry partners.

• Ensure compliance with CAN-SPAM, GDPR, and mailbox-provider policies in sending practices and customer programs.

• Utilize AI tools and internal systems to enhance monitoring, diagnostics, and customer support.

⛳️ Requirements

• A minimum of 8 years of focused email deliverability experience, preferably at an ESP, CDP, or a high-volume sending platform.

• Strong technical expertise in SPF, DKIM, DMARC, BIMI, IP and domain warming, sender reputation, and feedback loops.

• Proven experience managing deliverability for bulk or high-volume senders.

• Background in diagnosing and resolving blocklisting and inbox-placement issues.

• Proficiency with Google Postmaster Tools and Yahoo Sender Hub.

• Knowledge of bulk-sender requirements for Gmail, Yahoo, and Microsoft for 2024 and beyond.

• Established relationships with mailbox providers and/or active engagement in M3AAWG, emailgeeks, or similar communities are strongly preferred.

• Ability to convert technical details into strategic insights for non-technical marketers.

• A player-coach mentality, combining hands-on execution with team and playbook development.

• Solid understanding of e-commerce/DTC brands and email revenue generation; experience in e-commerce is highly desirable.

• Comfort in building operations from the ground up in a dynamic, early-stage environment.

• A growth-oriented mindset towards AI and emerging technologies.

• Excellent written and verbal communication abilities.

• High reliability and exceptional follow-through.

🏝️ Benefits

• Fully remote work culture – work from anywhere.

• Flexible paid time off to relax and prioritize your well-being.

• Comprehensive health, dental, and vision insurance.

• High-growth startup environment offering opportunities to make a significant impact and advance your career.

• The opportunity to build a function from the ground up and shape how over 20,000 brands reach the inbox.

• A fun, collaborative team that is passionate about e-commerce and innovation.