Director, Digital Demand Generation – Growth Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the digital demand generation strategy across paid media and integrated campaigns.

• Guide and enhance the Paid Media, Campaign, and Content Operations team.

• Generate new leads, contribute to marketing-sourced pipeline, and drive revenue growth.

• Optimize the complete demand funnel from Lead → MQL → SQO, enhancing conversion rates and pipeline velocity.

• Oversee paid acquisition efforts across Search, LinkedIn, Display, YouTube, and other emerging channels.

• Lead the Content Operations function to ensure effective content lifecycle management, CMS governance, and optimized repurposing workflows to support paid media and campaign effectiveness.

• Foster a culture of testing, measurement, and ongoing optimization utilizing data and attribution.

• Collaborate with Product Marketing, Field and Event Marketing Managers, Communications, Organic Social team, and Marketing Operations to maximize pipeline impact.

• Utilize AI and automation to enhance campaign execution, lead management, and overall marketing efficiency.

⛳️ Requirements

• Over 10 years of experience in B2B demand generation, growth marketing, or performance marketing.

• More than 5 years of experience leading high-performing marketing teams.

• Demonstrated success in driving measurable pipeline and revenue through paid media and integrated campaigns.

• Strong analytical and attribution capabilities with a background in optimizing complex marketing funnels.

• Familiarity with modern marketing technologies and CRM platforms.

• Experience in applying AI within demand generation workflows.

• Practical experience with agentic AI or autonomous marketing systems is highly advantageous.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health, dental, and vision insurance.

• Flexible work hours and remote work opportunities.

• Professional development and continuous learning programs.

• Generous vacation and paid time off policy.