Director, Digital Demand Generation – Growth Marketing

This is a fully remote position, open to applicants in New York.

📋 Description

• Take charge of the digital demand generation strategy encompassing paid media and integrated campaigns.

• Lead and nurture the Paid Media, Campaign, and Content Operations team.

• Propel net new lead generation, marketing-sourced pipeline, and revenue contributions.

• Enhance the entire demand funnel from Lead → MQL → SQO, focusing on improving conversion rates and pipeline velocity.

• Oversee paid acquisition efforts across Search, LinkedIn, Display, YouTube, and emerging channels.

• Direct the Content Operations function to optimize content lifecycle management, CMS governance, and repurposing workflows.

• Foster a culture centered around testing, measurement, and continuous optimization using data and attribution.

• Collaborate cross-functionally with Product Marketing, Field and Event Marketing Managers, Communications, Organic Social team, and Marketing Operations.

• Utilize AI and automation to enhance campaign execution, lead management, and marketing efficiency.

⛳️ Requirements

• Over 10 years of experience in B2B demand generation, growth marketing, or performance marketing.

• More than 5 years of experience leading high-performing marketing teams.

• Demonstrated success in driving measurable pipeline and revenue through paid media and integrated campaigns.

• Strong analytical and attribution capabilities, with a background in optimizing complex marketing funnels.

• Familiarity with modern marketing technology and CRM platforms.

• Experience in applying AI to demand generation workflows.

• Practical experience with agentic AI or autonomous marketing systems is a significant advantage.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health, dental, and vision insurance.

• Flexible working hours and remote work options.

• Opportunities for professional development and continuous learning.

• Engaging company culture that values innovation and collaboration.