Director, Demand Generation

This is a fully remote position, open to applicants in Alabama, +35 more states.

📋 Description

• Develop and enhance the demand generation function from the ground up.

• Establish criteria for qualified leads and maintain qualification standards.

• Create a touch architecture for inbound follow-up, nurturing, and cross-selling.

• Collaborate with Customer Success to initiate cross-selling strategies within the existing customer base.

• Implement systems to measure the cost per outcome in the funnel.

• Assess which channels warrant additional funding.

• Oversee audiences, offers, campaign strategies, channel mix, conversion paths, nurturing frameworks, testing, and optimization efforts.

• Convert Product Marketing positioning into actionable demand programs.

• Work alongside Creative and Content teams to produce campaign materials.

• Write and execute campaigns directly when speed and experimentation are essential.

• Define data-layer requirements and ensure Revenue Operations is accountable for implementation, routing, data integrity, and reporting.

• Direct paid media and SEO agencies while managing available demand-generation resources.

• Achieve qualified volume and sales-accepted opportunities that align with Q1 2027 pipeline objectives by day 90.

• Establish definitions for production qualified leads, sales follow-up service levels, enhance lead-to-accepted-opportunity conversion rates, create a live cross-sell motion, report channel cost-per-accepted-opportunity, and recommend channel funding halts.

• Deliver the demand plan for the following year with a committed monthly target.

• Bridge the planned conversion-rate gap and provide evidence-based budgeting.

• Report to the hiring leader and collaborate with Revenue Operations, Sales, Product Marketing, paid media, SEO, fractional demand-generation, and AI engineering partners.

⛳️ Requirements

• Experience building demand generation in a high-volume, lower-price-point context.

• Ability to articulate the funnel constructed, metrics before and after, and the decisions made throughout the process.

• Daily practical use of modern AI tools for segment research, messaging, scoring and signal models, sequence personalization, and campaign execution.

• Capability to discern when AI tools are ineffective as well as where they are beneficial.

• Strong understanding of unit economics, including cost per qualified opportunity, customer acquisition cost, and payback periods.

• Experience in designing cadence and sequence, covering touch counts, timing, and personalization.

• Proficiency in writing compelling offers, emails, and landing pages in your own voice and with speed.

• Background in working with imperfect data while continuously enhancing data quality.

• Experience in executing strategies within an existing customer base.

• Familiarity with lifecycle, in-product, and partner-assisted plays.

• Experience in selling to churches, faith-based organizations, nonprofits, or other values-driven buyers is a plus but not mandatory.

🏝️ Benefits

• Join a mission-driven organization that makes a significant impact on the communities we serve.

• Work in small, collaborative teams where your ideas can shape business outcomes and influence company culture.

• Benefit from ongoing professional development and a strong commitment to promoting from within.

• Enjoy 100% employer-paid medical coverage through HSA or Base Plan.

• Access employer-paid dental, life, AD&D, short-term disability, and long-term disability insurance.

• Opt for voluntary vision, accident, critical illness, and supplemental life & AD&D coverage.

• Receive 9 paid holidays and 2 floating holidays.

• Take advantage of 4 weeks of paid time off (PTO).

• Enjoy 8 weeks of paid parental leave after six months of employment.

• Benefit from paid volunteer time off.

• Participate in a 401(k) plan with employer matching.

• Receive quarterly performance bonuses.