Director, Demand Generation

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of demand generation for Dispatch and Youreka.

• Redefine the marketing strategy for the company and its offerings.

• Lead the strategy and targets for the Business Development Representative team.

• Evaluate marketing focus across various channels including paid acquisition, lifecycle/email, and organic.

• Manage the marketing automation and CRM systems.

• Create and maintain a measurable pipeline in collaboration with the sales team.

• Identify effective segments, use cases, and messaging through thorough testing and analysis.

• Refine demand-generation targeting and messaging.

• Share insights with Product Marketing to enhance positioning.

• Develop a content engine that includes website copy, case studies, and thought leadership pieces.

• Guide BDR strategy and objectives alongside the current Lead BDR.

• Oversee an existing marketing team resource while assisting in defining future roles.

• Analyze the marketing channel mix and prioritize funding.

• Establish processes, reporting structures, and key performance indicators (KPIs).

• Build a cohesive marketing engine that integrates the team, tools, and processes.

• Define data-driven marketing investment priorities along with measurable pipeline and revenue contributions.

• Create product positioning and messaging while supporting significant product launches and market expansions.

• Report directly to the CEO.

⛳️ Requirements

• 5–10 years of marketing experience, with a specific emphasis on demand generation and program development.

• A hands-on operator with startup experience, comfortable building programs with limited resources.

• Demonstrated success in leading a marketing function or team from an early stage.

• Required hands-on experience managing a demand generation or marketing function.

• Experience in managing a team on a sales-type compensation plan, such as BDR, SDR, or inside-sales, is advantageous.

• Analytical thinker with a first-principles approach, capable of diagnosing which channels and tactics yield results.

• Strong written communication skills to transform technical or operational product value into engaging brand and content narratives.

• B2B SaaS experience is preferred.

• Experience in field service, home services, or enterprise software is a plus.

🏝️ Benefits

• Professional development reimbursement program.

• Comprehensive medical, dental, and vision benefits.

• Paid parental leave.

• 401(k) plan with company matching.

• Company-sponsored life insurance coverage.

• Short-term disability coverage.

• Long-term disability coverage.

• Wellness and adventure fund.

• Monthly personal Uber credits.

• Flexible Paid Time Off (PTO).

• 9 company holidays.

• Flexible work schedule.

• Eligibility for an annual bonus.