Director, Customer Analytics

This is a fully remote position, open to applicants in United States.

📋 Description

• Offer strategic guidance on analytics trends, data-driven decision-making, and industry best practices.

• Partner with executive leadership to pinpoint business drivers and explore growth opportunities in customer acquisition, retention, and engagement.

• Enhance business performance metrics and KPIs while creating stakeholder scorecards.

• Conduct detailed KPI analysis to extract insights and best practices.

• Propel conversion rate optimization and identify drop-offs in the customer journey.

• Lead efforts to enhance customer experience, operational efficiency, and revenue growth.

• Increase the volume of A/B testing and optimize the use of the A/B testing platform.

• Collaborate with marketing teams to develop frameworks for measuring campaigns.

• Evaluate campaign performance and provide actionable insights to refine targeting, messaging, and ROI.

• Create journey reporting for CRM programs and segment journeys based on customer interactions and behaviors.

• Synthesize customer feedback and data from digital interactions, surveys, and CRM systems.

• Analyze behaviors, expectations, and value across various customer segments.

• Generate quarterly insights and reports on the "state of the customer."

• Create cohort-based business perspectives to forecast volume flow and next steps.

• Supervise scalable analytics frameworks and systems throughout the customer journey.

• Ensure data quality, governance, and integrity across diverse data sources.

• Incorporate analytics into business processes to enhance operational efficiency.

• Develop the customer data structure, improving its robustness and actionability.

• Elevate analytics architecture for scalability and real-time insights.

• Enhance data accessibility and usability throughout the organization.

• Implement advanced analytics tools and methodologies, including machine learning and predictive modeling.

• Serve as the primary point of contact for analytics initiatives with executive leadership and external partners.

• Present analytics insights and strategic recommendations to senior management and board-level audiences.

• Promote a culture centered around data-driven decision-making throughout the organization.

• Perform additional duties as assigned.

⛳️ Requirements

• Bachelor's Degree in Data Science, Statistics, Computer Science, Business Analytics, Marketing, or a related discipline.

• A minimum of 8 years of experience in analytics or business intelligence.

• At least 3 years in a leadership capacity.

• Proven history of driving business results through strategic analytics initiatives.

• Experience in customer and marketing analytics is essential.

• Strong proficiency in data warehousing, data visualization, statistical analysis, and contemporary analytics tools.

• Familiarity with machine learning, predictive modeling, and data mining techniques.

• Exceptional leadership, communication, and interpersonal abilities.

• Capacity to excel in a fast-paced environment while managing multiple projects concurrently.

• Master’s Degree is preferred.

🏝️ Benefits

• Health insurance

• Dental insurance

• Vision insurance

• Life insurance

• Paid time-off benefits

• Flexible spending account

• 401(k) with employer match

• Employee Stock Purchase Plan (ESPP)