Content Strategist

This is a fully remote position, open to applicants in Canada.

📋 Description

• Take ownership of daily client deliverables for Enterprise clients.

• Develop, manage, enhance, and adjust tailored client strategies based on marketing objectives, campaigns, historical performance, and Directive best practices.

• Create innovative briefs and engaging content campaigns utilizing insights from competitors and audiences.

• Implement LTV:CAC modeling, customer acquisition, SERP share, and content production best practices.

• Establish client objectives using Google Analytics, CRM data, SEMRush, and Ahrefs; secure Associate Director approval prior to presenting these goals.

• Guarantee the execution of planned strategies through effective project management.

• Utilize Asana to create, assign, delegate, and monitor tasks and deadlines.

• Collaborate with Project Managers when necessary.

• Work with content writers and designers to ensure timely delivery of high-quality content campaigns.

• Act as the primary liaison between clients, internal teams, and leadership.

• Foster client relationships beyond just deliverables and proactively communicate timelines, progress, deliverables, roadblocks, growth opportunities, and account updates.

• Utilize shared communication channels like Slack between bi-weekly meetings.

• Provide updates on strategy progress and impact through bi-weekly client meetings, monthly reports, quarterly reports, and two bi-annual business review presentations.

• Collaborate with Associate Directors on challenges affecting strategy and goal achievement.

• Recognize opportunities for upsells, cross-sells, service-line growth, and client referrals.

⛳️ Requirements

• Demonstrated success in implementing SEO principles and content strategies, including keyword research, on-page optimization, and link building.

• Proficient in analyzing website traffic and SEO metrics using tools such as Google Analytics.

• Excellent client-facing communication and relationship management abilities.

• Familiarity with Google Search Console, Google Analytics, SEMRush, Ahrefs, Screaming Frog, and other crawling tools.

• Proven skills in organization, project management, and time management.

• Genuine passion for digital marketing, SEO, and content creation.

• Must possess agency experience.

• Must have experience in B2B tech and/or SaaS environments.

• Motivated to stay updated on industry trends, including the impact of AI and automation on marketing and operations.

• Must have valid and current work authorization in Canada.

• Must permanently reside in Canada.

• Reliable internet access is required.

• Capable of operating a laptop, software platforms, and office productivity tools.

• Ability to remain stationary for extended periods.

• Ability to observe and interpret written and verbal communication effectively.

• Professional experience is necessary.

• Capable of performing essential job duties satisfactorily.

🏝️ Benefits

• Competitive living wage at Directive.

• Comprehensive medical, dental, vision, disability, and life insurance coverage for you and your family.

• 100% employer-paid plan for you and 50% employer contribution for dependents.

• Access to certified therapists through Spring Health.

• Membership to Headspace.

• Access to Gympass.

• Unlimited PTO with a minimum of 2 weeks.

• Paid company holidays.

• Birthday off.

• End of Year Recharge (closed from December 24–January 1).

• Paid parental leave.

• Traditional and Roth 401(k) with a 3% company matching contribution.

• Annual bonus based on tenure, with an increasing total amount over time.

• Annual anniversary trip with peers and executive leadership.

• Option for remote work from a home office.

• Choice of PC or Mac provided.

• Reasonable accommodations available for qualified individuals with disabilities.