Senior Manager, Content Programming & Discovery

This is a fully remote position, open to applicants in Virginia.

📋 Description

• Oversee editorial strategy, content intelligence, and programming direction across AVIXA’s key platforms.

• Utilize analytics, search behaviors, industry trends, competitive insights, and audience data to inform coverage, publishing channels, and organizational objectives.

• Strategize, publish, and enhance digital programming across priority websites and channels.

• Analyze performance data, market trends, search demand, and live content opportunities, then adapt programming accordingly.

• Supervise one staff member dedicated to community development and audience engagement.

• Establish priorities and quality standards, offer feedback and coaching, and organize workload and resources.

• Convert audience insights, SEO and AEO research, competitive analysis, and strategic objectives into editorial briefs, content calendars, content themes, programming suggestions, and distribution strategies.

• Direct content optimization for discoverability, usefulness, engagement, conversion pathways, SEO, AEO, and audience relevance.

• Develop and maintain standards, tools, reporting schedules, and workflows related to search, SEO, AEO, analytics, and audience intelligence.

• Leverage insights on an international scale in regionally relevant, cost-effective manners, particularly in markets associated with AVIXA events.

• Act as a content and discovery subject matter expert for the digital product team.

• Offer advice on programming workflows, user experience, SEO, AEO, and cross-functional integrations.

• Collaborate with social media, communications, and community teams to enhance audience engagement and amplification.

• Identify and nurture content partnerships with industry, event, and adjacent market media organizations.

• Represent AVIXA at various industry and association events, with primarily domestic travel and occasional global travel as needed.

⛳️ Requirements

• Proven track record as a managing editor, digital content manager, audience development lead, or a similar role responsible for editorial planning, digital publishing, and cross-functional execution.

• Demonstrated proficiency in digital content development, SEO, AEO, content optimization, and audience development.

• Capability to monitor industry news, emerging trends, competitor actions, and adjacent markets, translating these signals into timely editorial recommendations.

• Exceptional copywriting and editing skills.

• Experience in setting expectations, mentoring staff, and developing freelance contributors.

• Strong written and verbal communication skills in English; proficiency in additional languages is a plus.

• Familiarity with CMS and digital publishing platforms such as Storyblok, WordPress, Drupal, Brightspot, or Arc.

• Experience incorporating data into daily editorial decisions and utilizing analytics tools like Amplitude, Google Analytics, Parse.ly, or Chartbeat.

• Ability to build trust, communicate effectively, and influence decisions across teams without direct authority.

• Skill in prioritizing competing requests, meeting publishing deadlines, and ensuring quality across various channels and stakeholders.

• A Bachelor's degree is beneficial but not mandatory.

• At least five years of progressively responsible experience in digital content, editorial management, audience development, or a related field.

• Proficiency in CMS and digital publishing platforms, web analytics and reporting tools, keyword and search research tools, and standard collaboration and productivity software.

• Strong editorial judgment, strategic prioritization, stakeholder influence, clear communication, and the capacity to translate audience and performance insights into actionable recommendations.

🏝️ Benefits

• Comprehensive benefits package.

• Annual incentive bonus program for managers.

• Generous paid time off and holiday leave.

• Flexible work hours.

• Option for a Compressed Work Week (9/75 work week, or every other Friday off).

• Medical coverage.

• Dental coverage.

• Vision coverage.

• 401k plan with company matching.

• Pet insurance.

• Opportunities for learning and career development.

• Educational assistance.