Director, Content Marketing – Social Media

This is a fully remote position, open to applicants in New York.

📋 Description

• Take ownership of the complete content strategy and roadmap.

• Position Dataminr as a frontrunner in real-time information and align content with marketing, sales, and product objectives.

• Collaborate with subject matter experts to develop and refine blogs, whitepapers, reports, case studies, and videos.

• Establish content standards, templates, and ensure consistent messaging.

• Create and implement a social media strategy focused on brand enhancement, audience expansion, conversions, and awareness.

• Design top-of-funnel brand awareness and middle-of-funnel demand generation campaigns.

• Customize social strategies to address regional requirements, mainly in EMEA.

• Enhance employer branding and executive visibility through content and social engagement.

• Collaborate with PR, social, and digital teams across earned, owned, and paid media channels.

• Develop and track performance metrics such as organic traffic, SEO, engagement, conversions, and leads.

• Evaluate and enhance content and social media performance.

• Conduct interviews with customers, thought leaders, and both internal and external stakeholders.

• Create and sustain AI-driven workflows, tools, and best practices for the content team.

• Set standards for consistency, brand voice alignment, and compliance in AI-assisted outputs.

• Utilize AI to expedite content ideation, drafting, and production.

⛳️ Requirements

• Bachelor's or Master's degree in Marketing or a related field (journalism experience is an advantage).

• Leadership experience is essential.

• Exceptional written and verbal communication skills.

• Over 8 years of proven experience in content strategy, asset creation, and demand generation.

• Documented success in content marketing and social media strategy.

• Required background in B2B technology.

• Preferred experience in a SaaS-based organization.

• Strong grasp of SEO best practices.

• Proven track record in performance analytics and data-driven optimization.

• Excellent interpersonal and presentation skills.

• Capability to present insights and recommendations to senior management.

• Proficiency in coordinating across various teams.

• Ability to source and manage external content resources.

• Awareness of current trends and best practices in content strategy, social media, digital experiences, and measurement.

🏝️ Benefits

• Discretionary bonus.

• Company equity.

• Flexible work arrangements.

• Generous paid time off (PTO) and sick leave.

• Strong employee resource group (ERG) network.

• Manager development programs.

• Professional development funding.

• Offices worldwide to promote collaboration.

• Competitive benefits package designed to ensure employee satisfaction and well-being.