Director – Content

This is a fully remote position, open to applicants in India.

📋 Description

• Establish Sprinto's editorial vision, tone, and perspective across various channels, including thought leadership, SEO, newsletters, Academy, product storytelling, and unique content initiatives.

• Transform intricate concepts related to security, compliance, risk, and trust into compelling narratives that enhance Sprinto's authority.

• Align content strategies with organic growth, demand generation, account-based marketing (ABM), product launches, and sales dialogues.

• Advance SEO and visibility for an AI-centric environment by exploring new formats, distribution avenues, content clusters, and AI-enhanced discovery methods.

• Develop a content repurposing and distribution system to amplify the reach of Sprinto's top ideas.

• Guide writers, editors, and external collaborators while elevating standards for editorial craftsmanship, speed, experimentation, and commercial acumen.

⛳️ Requirements

• Over 7 years of experience in content creation.

• More than 3 years of experience in team leadership.

• Significant background in B2B SaaS environments.

• Strong editorial judgment and the capability to refine arguments and complex narratives.

• Proven experience in developing content strategies targeting SMB and mid-market B2B audiences.

• Familiarity with content related to awareness, consideration, ABM, product education, and sales enablement.

• Knowledge of SEO and organic initiatives, including funnels, attribution, and linking editorial choices to pipeline and business results.

• Openness to experimenting with search, distribution, production, and discoverability in an AI-focused landscape.

• Experience collaborating with Product Marketing, Sales, Product teams, subject-matter experts, and leadership.

• Proven track record in building and nurturing content teams.

• Capability to manage editorial schedules, repurposing mechanisms, distribution cycles, analytics, content operations, and OKRs.

• Background in cybersecurity, compliance, developer tools, or similar technical fields is advantageous.

• Familiarity with ABM, newsletters, HubSpot, GA4, Semrush, Webflow, or equivalent platforms is a plus.

🏝️ Benefits

• Fully remote working environment.

• Generous annual allowance for co-working spaces.

• USD 1,000 per year allocated for learning and skills enhancement.

• Unlimited leave policy.

• Health insurance coverage of up to INR 10 lakh for you and your family.

• Additional accident protection worth INR 10 lakh.

• Life insurance valued at 3 times your annual salary.

• INR 35,000 contribution towards workspace setup.

• Commitment to equal opportunity and inclusive hiring practices.