Director, Client Growth

This is a fully remote position, open to applicants in Texas.

📋 Description

• Drive profitable revenue expansion within a designated portfolio of banks and credit unions.

• Identify, develop, and secure new Marketing Solutions opportunities among current Vericast clients.

• Manage a portfolio of around 15–20 mid-market financial institutions based on their growth potential.

• Act as the comprehensive sales-cycle owner and primary relationship manager for Marketing Solutions.

• Establish executive-level relationships and identify client challenges.

• Create strategic marketing plans and close new business deals.

• Retain and expand each account following the sale.

• Oversee and develop assigned accounts throughout the entire sales cycle.

• Formulate and implement account growth strategies to enhance Marketing Solutions revenue and wallet share.

• Cultivate relationships with CMOs, Heads of Marketing, Chief Digital Officers, Retail Banking leaders, and other senior decision-makers.

• Develop strategic account plans in alignment with client business goals.

• Generate demand through proactive outreach, networking, and consultative engagement.

• Manage the prospecting process from contract execution to onboarding and continuous account management.

• Conduct discovery sessions and showcase Vericast Marketing Solutions offerings.

• Create business cases and ROI-driven recommendations.

• Forecast pipeline, opportunities, and bookings accurately.

• Collaborate with Client Strategy, Product, Analytics, Sales Enablement, Marketing, and other internal teams.

• Coordinate resources throughout the sales process to optimize client value and closing rates.

• Provide customer feedback to product and leadership teams.

• Maintain a robust pipeline to achieve and surpass annual booking targets.

• Generate meetings, opportunities, and a qualified pipeline.

• Utilize CRM and sales technology tools to track account activities, opportunity progression, and forecasting.

⛳️ Requirements

• 7+ years of proven B2B sales experience with a strong hunter track record.

• Experience in a marketing agency, media organization, martech company, adtech company, customer engagement provider, or a similar environment.

• Background in selling marketing solutions, digital marketing services, media solutions, marketing technology, or related offerings.

• Experience selling to financial institutions, including banks and credit unions.

• Proven ability to manage strategic account portfolios and growth initiatives.

• Strong consultative and solution-selling abilities.

• Demonstrated success in meeting or exceeding revenue and booking targets.

• Proven capability to prospect and generate demand within existing or assigned accounts.

• Experience selling to executive and economic buyers.

• Exceptional communication, presentation, negotiation, and relationship management skills.

• Ability to navigate complex sales cycles involving multiple stakeholders.

• Knowledge of digital marketing, customer acquisition, customer retention, personalization, analytics, campaign strategy, customer data platforms, and marketing technology ecosystems.

• Familiarity with marketing measurement, attribution, and ROI frameworks.

• Proficient in CRM platforms for pipeline management, forecasting, and tracking account activities.

• Familiarity with sales enablement and content management platforms, such as Highspot and Gong.

• Comfortable working with Microsoft 365, including Outlook, Teams, and SharePoint.

• Willingness to travel over 50% of the time.

• Bachelor's degree preferred.

• Master's degree preferred.

🏝️ Benefits

• Medical coverage.

• Dental coverage.

• Vision coverage.

• 401K with company match.

• Generous PTO allowance.

• Life insurance.

• Employee assistance.

• Pet insurance.

• Workplace flexibility.

• Sales incentive/commission program.