Director, Category Management

This is a fully remote position, open to applicants in United States.

📋 Description

• Lead comprehensive initiatives that enhance the category P&L through acquisition, retention, conversion, and launching new treatments.

• Manage unit economics encompassing CAC, LTV, ARPU, submit-to-subscriber (S2S), and contribution margin.

• Execute initiatives as a portfolio by identifying opportunities, evaluating trade-offs, sequencing roadmaps, and suggesting priorities.

• Collaborate with growth and lifecycle teams to enhance acquisition, S2S conversion, and retention efforts.

• Define the technology product roadmap alongside product and engineering teams to boost conversion and retention rates.

• Foster cross-selling and long-term engagement to transform single-treatment purchasers into multi-specialty members.

• Develop pricing, bundling, and merchandising strategies that safeguard margin and LTV.

• Oversee treatment development roadmaps from the initial business case and forecast to the go-live stage.

• Coordinate with clinical, pharmacy, and regulatory teams to ensure safe and rapid market introduction of therapies.

• Create standardized launch playbooks.

• Provide a premium, empathetic, and destigmatizing customer experience throughout.

• Analyze the customer journey from initial contact through fulfillment and ongoing care.

• Integrate qualitative insights with data to address experience gaps.

• Align clinical, regulatory, product, growth, analytics, pharmacy, and operations teams.

• Consolidate product and treatment roadmaps into a unified prioritized plan.

• Manage growth operations and analytics resources while supporting Senior Managers.

• Develop initiative scorecards that include metrics on revenue, contribution margin, retention/churn, S2S, ARPU, and treatment adoption.

• Establish KPIs and success criteria, and present performance during business reviews.

• Report to the General Manager, Hims, and collaborate with GMs and Directors throughout the Hims & Hers portfolio.

⛳️ Requirements

• Over 7 years of experience in category management, strategy and operations, general management, or a related field with tangible business accountability.

• Experience in a high-growth, cross-functional environment is preferred.

• Proven track record of managing high-stakes initiatives or a P&L, driving measurable results in revenue, margin, or retention.

• Demonstrated success in launching and scaling new products or programs from inception and at scale.

• Experience in managing a portfolio and roadmap, prioritizing competing initiatives, and sequencing investments based on a clear thesis.

• Strong analytical and financial acumen; capable of building and defending models and making informed decisions with limited data.

• Cross-functional leadership skills to align clinical, product, growth, and operations teams under a single plan.

• Proactive approach: MVP, learn, iterate instead of over-engineering.

• Ambitious and capable of evolving into a GM role overseeing a category.

• Bachelor's degree.

• Experience in DTC, telehealth, or consumer health is advantageous; background in men’s health is a plus.

• Familiarity with regulated healthcare products, pharmacy operations, or compounding is a bonus.

• Experience in people management is a plus.

• Proficiency in Looker / Amplitude is a bonus.

• Candidates must be legally authorized to work in the U.S. without restrictions for any employer.

🏝️ Benefits

• Competitive salary and equity compensation for full-time positions.

• Unlimited paid time off (PTO).

• Company-designated holidays.

• Quarterly mental health days.

• Comprehensive health benefits including medical, dental, and vision coverage.

• Parental leave policy.

• Employee Stock Purchase Program (ESPP).

• 401k benefits with employer matching contributions.

• Offsite team retreats.

• A talent-first flexible/remote work approach.