Director, Cardiac Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Transform global cardiac procedure and product strategies into actionable plans, programs, and tools tailored for the US market.

• Collaborate with the Cardiac Sales Director and VP of Cardiac to implement global initiatives, training processes, and KOL development projects.

• Formulate and execute cardiac procedure strategies informed by market insights, customer needs, competitive factors, clinical pathways, and commercial priorities.

• Convert global portfolio, product launches, lifecycle, and procedure strategies into detailed roadmaps, priorities, and activation plans.

• Coordinate efforts with sales, clinical teams, capital, key accounts, customer training, marketing, market access, regulatory, and enabling functions.

• Identify barriers to adoption, unmet needs, and growth opportunities, translating these into actionable recommendations and plans.

• Provide structured feedback to global teams regarding US/Canada market necessities, customer demands, evidence gaps, positioning, and portfolio potential.

• Adapt cardiac marketing programs, value propositions, messaging, content, media, and field tools to align with US standards and regulatory requirements.

• Lead the US Cardiac marketing manager and oversee the expansion of the clinical marketing team.

• Create integrated market development plans that encompass segmentation, account activation, peer education, society engagement, digital channels, and stakeholder awareness.

• Establish sustainable programs with surgeons, care teams, hospital leaders, KOLs, training centers, and reference sites.

• Assist in annual planning, quarterly business reviews, initiative tracking, and performance reporting.

• Define metrics for evaluating program effectiveness, adoption, launch readiness, content utilization, and ROI.

• Develop dashboards and decision forums with FSO to monitor progress, address barriers, and scale successful initiatives.

• Monitor initiative owners, milestones, dependencies, risks, and anticipated outcomes.

• Aid in budget planning, tracking, and forecasting activities.

• Design scalable processes, standards, quality controls, and operational methods to enhance execution and matrix efficiency.

• Foster cross-functional problem-solving and continuous improvement.

• Act as the US point of contact for global society initiatives, programs, training curricula, and KOL development.

• Collaborate with the US Thoracic Marketing Team and Cardiac Sales Directors to advance growth priorities, programs, and training.

• Relay progress, insights, and performance metrics to Cardiac Sales Directors, US VPs/GMs, and the VP Global Cardiac.

⛳️ Requirements

• Bachelor's degree in business, marketing, life sciences, healthcare, or a related field; advanced degree is preferred.

• Over 15 years of progressive experience in medical devices, healthcare, or other complex regulated industries.

• Background in sales, marketing, market development, or commercial operations.

• Proven success in translating global strategies into market-specific cardiac commercial plans and measurable execution.

• Experience in scaling best practices across diverse regions.

• Familiarity with procedure development, product launches, lifecycle management, customer segmentation, integrated marketing, and commercial planning.

• Strong business and financial acumen, including budget tracking, forecasting support, and performance management.

• Ability to lead through influence across various functions and organizational levels within a complex matrix.

• Advanced analytical skills, including defining metrics, leading operational reviews, interpreting results, and transforming insights into decisions.

• Exceptional process design, program management, and continuous improvement abilities.

• Executive-level communication and presentation skills for clinical, technical, financial, and commercial audiences.

• Preferred experience in cardiac surgery, cardiovascular, robotic-assisted surgery, or related clinical-commercial fields.

• Strongly preferred experience with global training curricula, surgeon proctoring or mentoring programs, or KOL development initiatives.

• Cross-cultural agility and experience in supporting multiple Asia Markets.

• Must reside in the US and be available for international travel as required.

• Anticipated travel of 50%.

• Proficiency in English is required; fluency in additional languages is a plus.

🏝️ Benefits

• Remote work; employees are expected to come onsite when requested by the leader.

• Competitive base pay, incentives, benefits, and equity options.

• Reasonable accommodations for qualified individuals with disabilities.

• Potential vaccination-related requirements may be applicable.