Director, Business Analysis

This is a fully remote position, open to applicants in Colorado.

📋 Description

• Conduct comprehensive analyses of the end-to-end acquisition funnel performance, from impressions to activation.

• Identify and optimize high-value customer segments, including audience targeting, segmentation, and channel mix.

• Develop models and analyses to assess customer acquisition costs, lifetime value, and payback periods.

• Assist in forecasting and scenario planning for growth in customer acquisition.

• Examine the entire customer lifecycle, from onboarding to retention.

• Determine the key drivers behind activation, adoption, and customer attrition.

• Recognize high-value and at-risk customer segments and propose targeted strategies.

• Perform cohort and longitudinal analyses to gain insights into customer trends.

• Provide insights aimed at enhancing retention, utilization, and frequency of use.

• Collaborate with product and customer teams to pinpoint user-experience friction points and opportunities for improvement.

• Create and uphold customer segmentation frameworks.

• Work alongside marketing and product teams to design and evaluate A/B tests and experiments.

• Develop and maintain dashboards and reporting frameworks throughout the acquisition and customer management value chain.

• Simplify complex data into clear, actionable insights for stakeholders.

• Influence stakeholders to achieve clarity on strategies, priorities, and trade-offs.

• Mentor and build a team of analysts as the function expands.

⛳️ Requirements

• A Bachelor's degree in Business or a quantitative discipline (such as Economics, Finance, Mathematics, Physical Sciences, Statistics, Engineering, etc.).

• Over 5 years of experience in quantitative analytics.

• More than 2 years of experience in a managerial role.

• Proven ability to solve problems and make data-driven decisions.

• A strong history of formulating and executing business strategies that foster growth and profitability.

• High proficiency in data analysis tools and experience handling large datasets.

• Experience in cohort analysis and customer segmentation, ideally throughout the lifecycle from acquisition to retention.

• Capability to utilize AI tools (e.g., Claude, ChatGPT) to enhance the speed, quality, and impact of work.

• A results-oriented and action-driven approach to decision-making and problem-solving.

• Proven ability to communicate effectively across various levels and groups to foster alignment.

• Strong experience in cross-functional collaboration with marketing, data, product, risk, and engineering teams.

• Preferred: Experience in fintech, payments, banking, or lending sectors.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health, dental, and vision insurance plans.

• Opportunities for professional development and career advancement.

• Flexible work arrangements and a supportive work environment.

• Generous paid time off and holiday policies.