Director, Brand and Communications

This is a fully remote position, open to applicants in United States, +15 more locations.

📋 Description

• Recognize emerging cultural discussions, creative trends, and timely opportunities where Kickstarter can play a credible and unique role.

• Develop bold and relevant concepts and quickly mobilize teams to transform them into campaigns, partnerships, experiences, and narratives.

• Create clear and compelling stories about Kickstarter’s brand, business, products, creators, and impact.

• Lead proactive media relations and foster relationships with key journalists, editors, creators, cultural figures, and trendsetters.

• Build a pipeline of stories and moments that enhance Kickstarter’s visibility across business, technology, culture, and creative industry platforms.

• Act as the primary day-to-day liaison for Kickstarter’s PR agency, offering strategic guidance, refining ideas, ensuring accountability, and showcasing the agency’s best work.

• Provide counsel to the executive team on corporate positioning, executive communications, reputation management, and emerging issues.

• Collaborate with Growth, Product, Outreach, Content & Editorial, Social, Partnerships, and other teams to ensure a unified narrative across various audiences and channels.

• Oversee integrated brand and cultural initiatives from initial insights to execution and amplification.

• Define goals and success metrics for brand and communications efforts, linking awareness and reputation to growth in creators, backers, and business.

• Lead and nurture a high-performing team, fostering a culture of creativity, urgency, collaboration, and exceptional execution.

⛳️ Requirements

• Extensive senior-level experience in brand communications, cultural marketing, public relations, or a combination of these disciplines.

• Exceptional cultural awareness and a strong perspective on ideas, individuals, and movements that influence creative culture.

• Proven track record of generating original ideas and converting them into campaigns, narratives, partnerships, or moments that capture attention.

• Strong relationships with major media outlets, influential journalists, cultural connectors, creators, and industry leaders.

• Excellent communication judgment and the capability to convey complex business, product, and cultural narratives in a clear and engaging manner.

• Experience guiding PR agencies and internal collaborators through clear strategies, robust creative direction, and measurable responsibilities.

• Ability to navigate between long-term brand development and rapidly evolving cultural opportunities while maintaining a cohesive marketing calendar.

• Strong executive presence and experience advising senior leaders on communications, positioning, and reputation.

• Collaborative leadership style with the ability to generate momentum across teams without relying solely on formal authority.

• Solid understanding of measuring brand equity, share of voice (SOV), and full-funnel campaign performance.

• Genuine connection to Kickstarter’s mission and a deep respect for the creators, creative communities, and backers supported.

🏝️ Benefits

• A fully remote workforce with numerous opportunities to connect with colleagues.

• Employer-covered health plan offerings at 100%.

• 16 paid vacation days, 10 sick days, paid holidays, and a company-wide winter break between Christmas and New Year's.

• 25 volunteer hours annually to contribute to your community.

• 18 weeks of parental leave for the primary caregiver; 16 weeks for the secondary caregiver, along with fertility and family planning resources.

• 401k plan with a 3% safe harbor contribution.

• Remote Working & Wellness Stipend of $3,000 USD (prorated) each calendar year for expenses related to remote work, wellness, health, and fitness.

• $500 Role Development Stipend.

• A 4-day workweek.

• Collaborate with incredibly talented and inspiring colleagues who seamlessly integrate their creative pursuits into their work.