Director, Analytics

This is a fully remote position, open to applicants in Illinois, +1 more state.

📋 Description

• Act as the analytics lead for a diverse portfolio of clients, taking ownership of recurring and ad hoc analyses, reporting, presentations, and actionable insights.

• Integrate and evaluate data from various sources to address client business inquiries, assess performance, identify optimization opportunities, and facilitate marketing decision-making.

• Create marketing measurement frameworks that link marketing activities to business outcomes, growth, acquisitions, and revenue results.

• Establish data collection, tracking, and tagging specifications that support measurement frameworks.

• Propose, design, and execute multi-touch attribution, incrementality tests, experiments, and other sophisticated measurement methodologies.

• Articulate the benefits, limitations, assumptions, and suitable applications of measurement strategies.

• Collaborate with Media, Strategy, MarTech, Marketing Operations, Client Experience, and Data Platform teams.

• Aid new business initiatives through pitch materials, project scoping, and measurement strategies.

• Enhance practice workflows, methodologies, and technical documentation.

• Mentor junior team members by providing technical guidance, constructive feedback, quality reviews, and support.

• Manage multiple client priorities while ensuring accuracy, analytical rigor, and timely delivery.

⛳️ Requirements

• Over 8 years of professional experience in marketing analytics, marketing science, marketing effectiveness, or marketing measurement, including substantial experience in a fast-paced agency, consultancy, or multi-client marketing setting.

• Proven hands-on experience in designing and implementing advanced measurement solutions, such as marketing mix modeling, multi-touch attribution, incrementality testing, and experiments.

• In-depth knowledge of attributed performance, incremental impact, marketing efficiency, and progress toward broader business objectives.

• Advanced analytical capabilities, including proficiency in SQL, R, Python, or another analytical programming language.

• Experience in querying, integrating, and analyzing complex, fragmented, or multi-source marketing data.

• Familiarity with building and utilizing dashboards, reporting solutions, analytical tools, spreadsheets, and AI-assisted workflows.

• Ability to translate marketing performance data into clear insights, engaging narratives, and actionable recommendations for clients and senior stakeholders.

• Excellent communication and consulting abilities.

• Strong understanding of marketing channels, campaign and ad platform data, tracking and tagging methodologies, conversion tracking, and marketing measurement data infrastructure.

• Outstanding problem-solving and consulting skills.

• Required experience with sophisticated customer-level data, attribution, experimentation, and closed-loop measurement.

• Experience in mentoring junior analytics professionals; prior people-management experience is highly preferred.

• Candidates must reside in the US and be legally authorized to work in the US without requiring visa sponsorship now or in the future.

🏝️ Benefits

• Health, Dental, and Vision benefit packages tailored to various lifestyles.

• Life, Short- and Long-Term Disability Insurance fully covered by the company.

• FSA / HSA Options available.

• 401(K) plan with a generous company matching program.

• Flexible Paid Time Off (unlimited).

• Paid Parental Leave offered.

• Hybrid and Remote work schedules are available.

• Employee Assistance Program providing unlimited free telephonic counseling for a variety of issues, including mental health, financial support, and legal advice.

• Employee Referral Program in place.