Director, AI Content Strategy

This is a fully remote position, open to applicants in Canada.

📋 Description

• Serve as a subject matter expert for the internal team and a trusted advisor for both day-to-day and senior clients.

• Lead initiatives in content governance, audits, workflow design, and lifecycle management.

• Design and refine information architecture, content models, taxonomy structures, and metadata systems.

• Develop frameworks for voice and tone, messaging guidelines, and systematic content patterns.

• Collaborate with Experience Design, Product, and Engineering teams to enhance content operations and maintain quality across all channels.

• Strategize and oversee conversation design for chat, voice, and next-generation agentic experiences.

• Construct dialogue flows, interaction scripts, guardrails, and error-handling processes.

• Utilize knowledge of LLM behavior, prompting techniques, context windows, hallucination risks, and model constraints.

• Create benchmark queries and responses to ensure high-quality and consistent outputs.

• Develop AI content pipelines that encompass governance, training data readiness, and human-in-the-loop reviews.

• Design intent taxonomies, entity structures, and conversational knowledge hierarchies.

• Collaborate with engineering and product teams to deploy and optimize experiences across conversational AI platforms.

• Manage client relationships as the senior content and AI strategist across various engagements.

• Identify opportunities for account growth and collaborate with pitch teams on proposals.

⛳️ Requirements

• 12+ years of experience in content strategy, UX writing, content design, or related strategic roles, preferably within an agency, consulting, or client services environment.

• Demonstrated experience in enterprise-scale content systems, governance, and information architecture.

• Proficiency in content governance, auditing, and lifecycle management.

• Expertise in information architecture and content modeling.

• Strong background in editorial strategy and voice/tone frameworks.

• Knowledgeable in taxonomy strategy.

• Skilled in multi-channel content planning.

• Experienced in conversation strategy.

• Proficient in conversation design and dialogue flow mapping.

• Understanding of LLM behavior, prompting methods, and associated limitations.

• Experience with conversational AI platforms, including chatbots, voice assistants, and agentic systems.

• Familiarity with golden query/response development and testing.

• Background in AI content pipeline strategy.

• Knowledge of intent taxonomy.

• Capability to lead multidisciplinary teams and manage large-scale client engagements.

• Excellent communication skills with the ability to simplify complex systems into engaging narratives.

• Comfortable working in fast-paced environments while managing multiple programs simultaneously.

🏝️ Benefits

• Inclusive employee experience.

• Barrier-free recruitment and selection process.

• Confidential accommodation support to ensure a fair and equitable process.

• Recruitment fees paid by workers must be reimbursed.