Director, Account Based Marketing

This is a fully remote position, open to applicants in Illinois.

📋 Description

• Define and spearhead CCC's account-based marketing strategy, operational framework, and roadmap.

• Create the ABM playbook, planning frameworks, stakeholder engagement models, campaign orchestration processes, measurement methodologies, and governance structures.

• Establish scalable ABM processes and best practices.

• Identify required capabilities and skill sets, address talent gaps, and recruit and nurture the team.

• Act as the subject matter expert on account-based marketing strategies, trends, and best practices.

• Collaborate with Sales leadership to pinpoint priority accounts, growth opportunities, expansion strategies, and strategic initiatives.

• Develop and implement 1:1 and 1:few ABM programs aligned with business priorities and customer segments.

• Convert account intelligence, buying group insights, intent signals, and market trends into effective marketing strategies.

• Design and orchestrate personalized engagement plans involving marketing, sales, product, customer success, and executive stakeholders.

• Assess performance, refine strategies, and evolve programs based on results and organizational needs.

• Forge partnerships across Sales, Customer Success, Product, Corporate Marketing, Revenue Operations, and executive leadership.

• Facilitate planning and prioritization discussions while mobilizing cross-functional teams towards shared objectives.

• Counsel business leaders by linking customer needs, market opportunities, and growth goals to marketing investments.

• Promote the organizational adoption of account-based marketing principles and methodologies.

• Outline organizational design, recruit and cultivate a high-performing ABM team, and establish roles, career paths, expectations, and development plans.

• Mentor team members and promote accountability, learning, experimentation, and continuous improvement.

• Balance hands-on contributions with leadership duties.

• Define ABM success metrics related to engagement, pipeline, account growth, retention, and revenue.

• Develop reporting frameworks in collaboration with Marketing Analytics and Revenue Operations.

• Communicate outcomes, insights, recommendations, and strategic priorities to senior leadership.

⛳️ Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related area.

• 12+ years of experience in B2B marketing, demand generation, strategic marketing, account-based marketing, or related fields.

• Experience in SaaS, technology, data, analytics, or enterprise software environments is preferred.

• Proven track record in developing, launching, and scaling account-based marketing programs.

• Experience in creating new marketing capabilities, functions, frameworks, or operational models from scratch.

• Experience in leading and developing marketing teams.

• Demonstrated ability to influence executive stakeholders and foster alignment across complex organizations.

• Strong strategic thinking, business acumen, and problem-solving abilities.

• Experience working closely with Sales teams and supporting enterprise growth initiatives.

• Excellent communication, presentation, and executive engagement skills.

• Familiarity with account intelligence, intent data, marketing automation, CRM, and revenue operations technologies.

• Experience in managing marketing performance measurement and attribution frameworks.

• Video interview required.

• Candidates are not allowed to use generative AI or automated assistance during interviews unless explicitly permitted by the interview team.

🏝️ Benefits

• Equity eligible.

• Bonus and/or commission eligible.

• 401K Match.

• Paid time off.

• Annual Incentive Plan.

• Performance Bonus.

• Comprehensive health insurance.

• Adoption Assistance.

• Tuition Reimbursement.

• Wellness Programs.

• Stock Purchase Plan options.

• Employee Resource Groups.