Direct Response Media Buyer

This is a fully remote position, open to applicants in United States.

📋 Description

• Manage a portfolio of client accounts and act as the main point of contact.

• Conduct bi-weekly client meetings to discuss performance, strategies, priorities, and next steps.

• Prepare and dispatch bi-weekly performance reports at least 24 hours prior to scheduled calls.

• Convert campaign data into straightforward, actionable insights for non-technical clients.

• Foster client relationships to enhance retention, renewals, and referrals.

• Proactively address account issues to ensure stability and growth.

• Design, launch, and optimize Meta campaigns aimed at lead generation and appointment scheduling.

• Oversee budgets, audience targeting, bidding strategies, creative testing, and campaign parameters.

• Daily performance monitoring and campaign adjustments based on cost-per-appointment and other critical metrics.

• Analyze underperforming campaigns and formulate strategies for enhancement.

• Experiment with audience targeting, messaging, and creative elements.

• Contribute to ad copy and campaign messaging development.

• Set up and troubleshoot tracking systems, Meta pixels, and conversion events.

• Configure integrations with Calendly, automate workflows using Zapier, and manage lead-routing processes.

• Address technical issues between advertising platforms and client systems.

• Proactively monitor tracking and lead flow.

• Report to the Associate Director of Operations and remain responsible for client results, relationships, and retention.

⛳️ Requirements

• Over 4 years of practical experience in paid media, particularly in Meta advertising.

• Experience in managing multiple client accounts simultaneously while leading client-facing discussions.

• Proven track record of managing campaigns to meet defined performance objectives while aiding client retention.

• Familiarity with conversion tracking, pixels, and basic marketing automation techniques.

• Strong communication, organizational, and problem-solving abilities.

• Preferred: Experience in financial services marketing.

• Preferred: Expertise in lead-generation and appointment-setting campaigns.

• Preferred: Knowledge of video sales letter marketing.

• Preferred: Experience with high-ticket or considered-purchase funnels.

• Preferred: Background in direct-response advertising.

• Ability to investigate problems, identify necessary changes, and take action.

• Capacity to be accountable for results and effectively communicate performance to non-technical clients.

• Highly organized and detail-oriented, capable of efficiently managing multiple accounts.

🏝️ Benefits

• Paid Time Off, including vacation, sick leave, and public holidays.

• Opportunities for Training & Development.

• Flexible Work From Home options.

• Flexible Scheduling.

• Performance Bonus.