Direct Response Marketing Strategist

This is a fully remote position, open to applicants in United States.

📋 Description

• Manage a portfolio of client accounts and act as the main point of contact.

• Conduct bi-weekly client calls to discuss performance, strategies, priorities, and subsequent actions.

• Create and distribute bi-weekly performance reports at least 24 hours prior to scheduled calls.

• Convert campaign data into clear and actionable recommendations for clients without technical backgrounds.

• Foster strong client relationships that enhance retention, renewals, and referrals.

• Proactively address account issues to ensure stability and growth.

• Develop, launch, and optimize Meta campaigns aimed at lead generation and appointment booking.

• Oversee budgets, audience targeting, bidding strategies, creative testing, and campaign variables.

• Track performance on a daily basis and adjust based on cost-per-appointment and other key metrics.

• Identify underperforming campaigns and devise strategies to enhance results.

• Experiment with audiences, messaging, and creative elements to uncover opportunities for improved performance.

• Contribute to the creation of ad copy and campaign messaging.

• Set up and troubleshoot tracking mechanisms, Meta pixels, and conversion events.

• Configure integrations with Calendly, automate workflows using Zapier, and manage lead-routing processes.

• Address technical issues that arise between advertising platforms and client systems.

• Monitor tracking and lead flow proactively to avert issues that could impact client results.

• Report directly to the Associate Director of Operations and take responsibility for client results, relationships, and retention.

⛳️ Requirements

• A minimum of 4 years of hands-on experience in paid media, particularly in Meta advertising.

• Demonstrated experience managing multiple client accounts while leading client-facing discussions.

• Proven success in steering campaigns towards specific performance targets while aiding client retention.

• Familiarity with conversion tracking, pixels, and basic marketing automation tools.

• Excellent communication, organizational, and problem-solving skills.

• Experience in financial services marketing (preferred).

• Background in lead-generation and appointment-setting campaigns (preferred).

• Knowledge of video sales letter marketing (preferred).

• Experience with high-ticket or considered-purchase funnels (preferred).

• Expertise in direct-response advertising (preferred).

🏝️ Benefits

• Paid Time Off, which includes vacation, sick leave, and public holidays.

• Opportunities for Training & Development.

• Option to Work From Home.

• Flexible Schedule.

• Performance Bonus.