Direct Response Marketing Lead

This is a fully remote position, open to applicants in United States.

📋 Description

• Manage a portfolio of client accounts while acting as the primary strategic liaison.

• Conduct bi-weekly client meetings to discuss performance, strategies, testing priorities, and future actions.

• Prepare and distribute bi-weekly performance reports at least 24 hours prior to scheduled meetings.

• Convert performance metrics into actionable recommendations and strategic choices.

• Cultivate robust client relationships that foster retention, renewals, and referrals.

• Proactively recognize and address potential risks and opportunities within accounts.

• Design, launch, and optimize Meta campaigns aimed at generating leads and booking appointments.

• Oversee budgets, audience targeting, bidding strategies, account organization, and creative testing.

• Track daily performance metrics against cost-per-appointment and other key acquisition indicators.

• Analyze underperforming campaigns and identify areas for improvement.

• Formulate structured testing strategies across various audiences, offers, messaging, creative elements, and campaign parameters.

• Craft direct-response ad copy and video sales letter scripts for financial services audiences.

• Generate hooks, angles, offers, and messaging variations for testing purposes.

• Utilize performance data to create new hypotheses for creative and messaging.

• Collaborate with video editors to provide clear and effective creative direction.

• Leverage AI tools to expedite research and copy development while ensuring quality and strategic insight.

• Set up and troubleshoot tracking systems, Meta pixels, and conversion events.

• Configure Calendly integrations, Zapier automations, and lead-routing workflows.

• Identify and resolve technical challenges between advertising platforms and client systems.

• Assess performance across media, messaging, tracking, and lead flow to pinpoint the sources of funnel issues.

⛳️ Requirements

• Over 5 years of practical experience in paid media, particularly with significant Meta advertising responsibilities.

• Proven experience in managing multiple client accounts concurrently and leading strategy discussions with clients.

• Demonstrated capability to manage campaigns towards specific performance objectives while ensuring client retention.

• Strong skills in direct-response copywriting, including the creation of ad copy and scripts.

• Experience in developing and testing creative concepts, hooks, angles, and messaging strategies.

• Familiarity with conversion tracking, pixels, and fundamental marketing automation techniques.

• Excellent communication, organizational, analytical, and problem-solving abilities.

• Background in financial services marketing.

• Experience with lead-generation and appointment-setting campaigns.

• Knowledge of video sales letter marketing.

• Experience in high-ticket or considered-purchase funnels.

• Background in performance marketing agency roles.

• Expertise in direct-response advertising.

🏝️ Benefits

• Paid Time Off, which includes vacation days, sick leave, and public holidays.

• Opportunities for Training & Development.

• Flexibility to Work From Home.

• Flexible Scheduling options.

• Performance-based Bonus incentives.