Direct Response Marketing Lead

This is a fully remote position, open to applicants in United States.

📋 Description

• Manage a portfolio of client accounts and act as the main strategic point of contact.

• Facilitate bi-weekly client meetings to discuss performance, strategies, testing priorities, and future actions.

• Prepare and distribute bi-weekly performance reports at least 24 hours prior to scheduled meetings.

• Convert performance data into actionable recommendations and strategic insights.

• Foster client relationships to enhance retention, renewals, and referrals.

• Identify and address risks and opportunities within accounts.

• Create, launch, and optimize Meta campaigns aimed at lead generation and appointment scheduling.

• Oversee budgets, target audiences, bidding strategies, account structure, and creative testing initiatives.

• Track daily performance against cost-per-appointment and other acquisition metrics.

• Analyze underperforming campaigns and propose performance enhancements.

• Formulate testing strategies across various audiences, offers, messaging, creative elements, and campaign variables.

• Craft direct-response ad copy and video sales letter scripts tailored for financial services audiences.

• Develop creative hooks, angles, offers, and messaging variations for testing purposes.

• Utilize performance data to formulate creative and messaging hypotheses.

• Collaborate with video editors and provide creative direction for projects.

• Leverage AI tools to expedite research and copy development processes.

• Set up and troubleshoot tracking systems, Meta pixels, and conversion events.

• Configure Calendly integrations, Zapier automations, and lead-routing workflows.

• Address technical issues between advertising platforms and client systems.

• Assess media, messaging, tracking, and lead flow to identify potential funnel issues.

• Report to the Associate Director of Operations and maintain accountability for client performance, relationships, and retention.

⛳️ Requirements

• A minimum of 5 years of hands-on experience in paid media, with a significant focus on Meta advertising.

• Proven experience in managing multiple client accounts while leading client-facing strategic discussions.

• Demonstrated ability to manage campaigns towards specific performance targets while ensuring client retention.

• Strong skills in direct-response copywriting, including ad copy and scripts.

• Experience in creating and testing innovative concepts, hooks, angles, and messaging.

• Proficient in conversion tracking, pixels, and basic marketing automation techniques.

• Excellent communication, organizational, analytical, and problem-solving abilities.

• Preferred: Experience in financial services marketing.

• Preferred: Experience in lead generation and appointment-setting campaigns.

• Preferred: Background in video sales letter marketing.

• Preferred: Familiarity with high-ticket or considered-purchase sales funnels.

• Preferred: Experience in a performance marketing agency.

• Preferred: Knowledge of direct-response advertising.

• Candidates in the upper compensation range must showcase hands-on experience in developing and optimizing direct-response ad copy, video scripts/VSLs, creative hooks, messaging angles, and conversion-focused funnels.

• Upper compensation range candidates should demonstrate measurable improvements in campaign performance, lead quality, conversion rates, and booked appointments resulting from their creative contributions.

• Strong preference for candidates with experience in financial services, RIA marketing, and compliance-sensitive advertising.

🏝️ Benefits

• Paid Time Off, including vacation, sick leave, and public holidays.

• Opportunities for Training & Development.

• Work From Home options available.

• Flexible Work Schedule.

• Performance-Based Bonus.