Direct Marketing Static Ad Designer – Contractor

This is a fully remote position, open to applicants in United States.

📋 Description

• Transform direct-marketing concepts and performance indicators into eye-catching static ads that effectively engage the target audience, convey messages swiftly, and drive action.

• Collaborate within a performance-driven creative framework alongside the direct-marketing video production team.

• Convert successful hooks, evidence, and offers into visual concepts that can be tested on a large scale.

• Analyze the most compelling hooks and perspectives from weekly submissions and create unique visual representations.

• Ensure concepts align with brand guidelines while allowing for a diverse range of testing options.

• Utilize AI connectors and plugins via ChatGPT, Claude, and an AI-powered content database to explore a content library exceeding 10 TB.

• Collect and validate proof, testimonials, statistics, visuals, and brand-specific context prior to incorporating them into advertisements.

• Translate hooks into editable Figma designs, creating actual layouts, components, and distinctly different visual styles.

• Assign mechanical tasks such as research, retrieval, image exploration, resizing, compositing setup, layout experimentation, and version production to AI.

• Dedicate personal efforts to conversion strategies, conceptualization, art direction, copy hierarchy, aesthetics, and final quality assurance.

• Generate significant variations in headlines, opening statements, evidence, visuals, hierarchy, format, composition, and calls to action.

• Revitalize, repackage, and adapt proven successes for new audiences or formats.

• Assess performance in collaboration with paid-marketing and creative teams.

• Identify factors that drive responses and incorporate insights into the next week's submissions and concepts.

• Demonstrate strong judgment in hierarchy, typography, composition, imagery, art direction, emotional resonance, narrative alignment, negative space, and conversion strategies.

• Work alongside paid marketing, copywriting, and the wider creative team under the guidance of Raleigh Norton, Head of Content and Executive Producer.

⛳️ Requirements

• A proven portfolio showcasing static direct-response or performance-marketing advertisements, highlighting measurable outcomes.

• Strong skills in design craftsmanship, art direction, direct marketing, and copywriting.

• Capability to justify creative choices concerning audience engagement and response rates.

• Proficiency in exploring various visual styles rather than relying on a single signature template.

• Demonstrated experience linking ChatGPT or Claude, AI connectors, plugins, and design-generation tools to Figma or similar professional design workflows.

• Ability to present editable concepts and variations, beyond just generated visuals.

• Comfort in collaborating with founders, business education, thought leadership, coaching, or complex B2B offers; direct experience is an advantage.

• Dependable with deadlines and responsive in collaborative efforts.

• Attention to detail in file organization and delivery of editable source materials.

• Practical experience in building and managing AI connectors and plugins.

• Willingness to delegate approximately 80% of mechanical production tasks to AI.

• Proficiency in Figma, Adobe Creative Cloud, or equivalent design software, as well as ChatGPT or Claude, AI connectors and plugins, and appropriate image-generation or design tools.

• Ability to produce well-organized exports and editable working files.

• Required to submit three to five static ads that demonstrate direct-marketing insight, audience targeting, offer presentation, angle, personal ownership, and measurable results.

• Must articulate the AI-enabled workflow, tools used, turnaround times, weekly capacity, engagement structure, and pricing.

🏝️ Benefits

• This role is a contract-to-hire full-time position.

• Compensation for a paid trial project or an established initial batch of work.

• Additional ongoing batches may be offered based on quality, speed, reliability, creative versatility, and performance.